Back-Door Marketing

No, it has nothing to do with ass.  Sorry.  Before “back door” (like “adult”) became a porn industry expression, back-door marketing was a kind of marketing whereby you appealed to a consumer via unfamiliar (or apparently so) means — you know, get a free trip to Florida, free as long as you agree to listen to a 60-minute sales pitch for a time-share purchase.  That’s about the best example I can give.

Here’s another:  in my Inbox yesterday came this offer from American Airlines:

Note that the ticket may not be on American, but on their “partner” airline Qantarse, on which I have vowed never to fly, ever.  (Details here and here, for Those Of Short Memory.)

In my case of course, not only have I blanked Qantarse but also the entire continent of Strylia because fukkem, the foul bureaucratic pricks.  Even the presence of Beloved Grandchildren are insufficient incentives to get me to that poxy country, which should tell you everything.

And the next time I fly American — which is going to be a looooong time in the future — I’ll use up my paltry not-so-frequent flier miles instead of dollars because fukkem too.

One comment

  1. yeah, I avoid flying like the plague. I don’t like getting pushed around like cattle in the screening lines then molested by some imbecile with a wand and such. TSA should be disbanded. How the courts didn’t find these searches as a violation of our rights is appalling. Then you get to sit on tiny seats with the great unwashed. hard no.

    I prefer a road trip with plenty of food and drink, stops at interesting sites, good restaurants and good company. I actually get to see America instead of seeing the dregs of society.

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