Business Decision

I love to read bullshit like this:

John Wick 4 trailer sets up battle between Keanu Reeves and Bill Skarsgard: ‘Only one can survive’

Uh huh.  Like any movie studio is going to kill off the hero of a very successful “franchise”.  I can just visualize the management’s response to some young dimwit suggesting that action:

Let’s face it:  when it comes to art, business always wins.  Always.


Afterthought:  I watched the first Wick movie, hated it with a passion (actually never made it to the end) so I’ve never watched any of the sequels.  The above post has more to do with the marketing thereof than anything related to the movie itself.

Boycott The Boycotters?

As far as I know, these are the advertisers who have “paused” their presence on Twatter since Elon Musk took over:

  • Audi — can’t afford their overpriced cars anyway
  • General Mills — so much for that weekly box of Cheerios in the cart
  • General Motors — never on my list because crap cars and trucks
  • Mondelez International (formerly Kraft [Snack] Foods)– never cared for Oreos, Triscuits, Ritz and TUC either.  As for their chocolate brands, I can only see a problem with Cadbury (hello Lindt)  and Fry’s — massive concern from New Wife, who loves their Turkish Delight
  • Pfizer — pfuckem, not going to get another ‘Rona jab anyway
  • Volkswagen — well, that’s a real stinker.  As a lifetime buyer of VW cars, wagons and vans (7 or 8 so far), I guess I’ll just have to break the VW habit and look elsewhere for a replacement for the Tiguan when the time comes, as long as it’s not Chev or Audi (hello… Mazda?).

Also:

Advertising companies Interpublic Group—with clients like CVS and Nintendo—and Havas Media—whose clients include O2, Hyundai, and Domino’s Pizza—have recommended to their clients to pause paid advertising on Twitter, Forbes reported.

No more Rx from CVS, then (hello Wal-Mart or Kroger), and I’ve never been a user / consumer of the others.

One person (Yer Humble Narrator) can’t do much, it seems, when it comes to making these assholes pay for their wokedom.  Let’s hope there are a lot more people who think the way I do.

And remember:  not being a Twatter adherent myself, I actually care little about whatever happens to them.  What gets up my nose is the Leftist reaction (note the players) to Musk’s avowed intent to make the company less stridently Left-wing and fervently anti-conservative.  Maybe he should just fire more Twatter employees as a result of lowered ad revenue.

Crap Statistics

Via Reader Mike L. comes this nanny article telling us how youngins are drinking themselves to death:

An estimated 1 in 5 deaths of people ages 20 to 49 were attributable to excessive alcohol use in the United States, according to the study published Tuesday in JAMA Network Open. For people ages 20 to 64, drinking-related deaths accounted for 1 in 8, the study said. The percentage of deaths attributed to alcohol use varied state by state, but nationally it’s a leading cause of preventable death, said lead study author Dr. Marissa Esser, lwho leads the US Centers for Disease Control and Prevention’s alcohol program.

Researchers took national and state mortality data from 2015 to 2019 and looked at deaths either fully or partially attributable to excessive drinking. Those causes of death included vehicle accidents, alcohol poisoning and other health impacts, such as liver disease, Esser said.  The data showed that the deaths fully attributable to alcohol have risen in the past decade, Esser added.

Umm yeah.  Notice how when you add the 50-64 age group’s numbers, the incidence drops from 1 on 5 to 1 in 8 — which should your clue right there that the BULLSHIT STATISTICS bell is clanging loudly.

Ever wondered why beer company commercials tend to show young people drinking at picnics, beach parties, watching the game on TV and so on, and not old farts like me huddling over a pint in a dark pub?

 

It’s because the 20-49 age group accounts for most booze sales (from memory, it’s about 70% although that’s an old number).  Also, youngins (especially young men) are most likely to do stupid stuff, especially when drunk (“Hold my beer!”) and so it’s small wonder that the death rate is high.  Remembering my own misspent youth and narrow escapes, I’m amazed it isn’t higher.

Also from the article is another little snippet which makes me reach for the gin bottle:

“I’m not surprised at the numbers,” said David Jernigan, a professor of health law, policy and management at Boston University. “This is a conservative estimate.”

Health law and -policy?  Allow me to bring in a guest speaker for comment:

It’s all neo-prohibitionism, masquerading (as always) under the mantle of caring.

Fuck off, the lot of you.

Big Girls Don’t Cry

…but bad ad campaigns do:

Abercrombie & Fitch faced so much backlash over an image it posted of a plus-sized woman modeling the brand’s shorts that it decided to delete the image from its Instagram page.

The photo was posted late last week and quickly went viral, with critics accusing the fashion retailer of promoting unhealthy lifestyles and glorifying obesity. This is a complete turnaround from a company that was once shunned for discriminating against women of average weight.

“New Abercrombie & Fitch ad just dropped…. This season they are featuring diabetes and heart attacks,” one person responded on Twitter to the original photo.

Don’t follow the Twitter link in the article unless you have a seriously strong stomach.

The larger [sic] point, though, is this.  Every business has the right to offer its product to a self-defined sector of the market:  Big & Tall stores don’t have an “XS” or “petite” selection of clothing, and should face no opposition from the Skinnies for doing so.  How, then, is that any different from A&C’s prior positioning statement:

Meanwhile, in 2013, the CEO of Abercrombie went viral for making comments about overweight customers wearing the brand after the retailer was accused of refusing to sell XL- or XXL-sized clothing.

Robin Lewis, author of “The New Rules of Retail,” explained the CEO’s thoughts on the brand, Elite Daily reported.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said of then-CEO Mike Jeffries. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

Nothing wrong with that.  But as the Terminally Obese Set finds this “insulting” just because they have bodies that show evidence of multiple trips to the buffet bar and therefore can’t find “fashions” to suit their bloated frames, stores now have to change their policy?

It’s ironic that I come to Abercrombie’s defense here, because one of the real (and rare) shopping pleasures I experienced when moving here in the mid-80s was finding a store that catered to mature (in outlook) men, and sold quality clothing for grownups.  (I know, they used to sell guns, even, but that was in a different time.)

So I was furious when they changed from a man’s store to a yuppie-kids’ outlet, and their real safari gear changed to fashionable (i.e. not real) clothing.  I’ve not set foot in one since, oh, about 1990, but while I hated their new policy, I just accepted it and moved on.

As should the Fatties — although the very fact that Abercrombie now markets clothing for the Elephantine Set means they’ve moved far from Mike Jeffries, and closer to Lane Bryant.

Idiots.  Maybe they should go back to selling clothes and accessories for men.

Guns, too.

Not Really

In this Amazon advertisement cunningly disguised as a newspaper “article” ., the Nespresso Vertuo Next is described as the “best capsule coffee on the market”, a statement with which I take issue.

I’m not interested in starting a Keurig vs. Nespresso war (I use a Keurig), but the plain fact of the matter is that I find all the Nespresso offers so strong as to be undrinkable.  Indeed, when I was confined to quarters in Free Market Towers lo those many years ago, I was forced to use one of those Nespresso things, and discovered that the only way I could stomach the stuff was to make it “Americano-style”:  half coffee, half hot water.

As a company, Nespresso irritates me because like Starbucks, they’ve built a marketing ethos around the alleged high quality of their product which appeals very much to the wannabe social climbers of this world.  I was even more irritated when I wanted to buy Mrs. FM a Christmas present of a large selection of Nespresso pods, only to discover that I couldn’t because I wasn’t a “registered user” (i.e. an owner of the machine).  So I got her something else.

I also prefer Keurig because rather than using expensive pods, I can use one of the little “buckets” as a substitute, and fill said bucket with my own choice of coffee (Dunkin’ Donuts, or a 50-50 mix of Peet’s Light Roast and Tim Horton’s when I need to wake up quickly).

So no;  Nespresso isn’t the “best capsule coffee on the market”, either by quality or by offering.

Your mileage may differ.

How To Sell

Got the usual email from the folks at Lucky Gunner for 7.62x39mm ammo (among others), and I want to highlight the product blurb from the manufacturer.  Note the highlighted parts:

The big “knocks” against inexpensive “39” ammo are that:

  • the steel casing can damage a gun’s action (it doesn’t)
  • steel casings can’t be reloaded like brass casings can (true)
  • Berdan primers are corrosive (not anymore), and
  • a lot of ranges (e.g. the one where I used to shoot) won’t allow steel / alloy-steel bullets because of potential damage to the backstop.

Every single issue is addressed in the copy — nay, not just addressed but trumpeted.  As marketing/advertising copy, it’s absolutely brilliant.

I know that 40c/round is expensive compared to the old 15c price bracket, but these are different times we live in.  And for AK owners, like I used to be, this looks like a decent bargain.

And who the hell reloads 7.62x39mm anyway?