Big Girls Don’t Cry

…but bad ad campaigns do:

Abercrombie & Fitch faced so much backlash over an image it posted of a plus-sized woman modeling the brand’s shorts that it decided to delete the image from its Instagram page.

The photo was posted late last week and quickly went viral, with critics accusing the fashion retailer of promoting unhealthy lifestyles and glorifying obesity. This is a complete turnaround from a company that was once shunned for discriminating against women of average weight.

“New Abercrombie & Fitch ad just dropped…. This season they are featuring diabetes and heart attacks,” one person responded on Twitter to the original photo.

Don’t follow the Twitter link in the article unless you have a seriously strong stomach.

The larger [sic] point, though, is this.  Every business has the right to offer its product to a self-defined sector of the market:  Big & Tall stores don’t have an “XS” or “petite” selection of clothing, and should face no opposition from the Skinnies for doing so.  How, then, is that any different from A&C’s prior positioning statement:

Meanwhile, in 2013, the CEO of Abercrombie went viral for making comments about overweight customers wearing the brand after the retailer was accused of refusing to sell XL- or XXL-sized clothing.

Robin Lewis, author of “The New Rules of Retail,” explained the CEO’s thoughts on the brand, Elite Daily reported.

“He doesn’t want larger people shopping in his store, he wants thin and beautiful people,” Lewis said of then-CEO Mike Jeffries. “He doesn’t want his core customers to see people who aren’t as hot as them wearing his clothing. People who wear his clothing should feel like they’re one of the ‘cool kids.’”

Nothing wrong with that.  But as the Terminally Obese Set finds this “insulting” just because they have bodies that show evidence of multiple trips to the buffet bar and therefore can’t find “fashions” to suit their bloated frames, stores now have to change their policy?

It’s ironic that I come to Abercrombie’s defense here, because one of the real (and rare) shopping pleasures I experienced when moving here in the mid-80s was finding a store that catered to mature (in outlook) men, and sold quality clothing for grownups.  (I know, they used to sell guns, even, but that was in a different time.)

So I was furious when they changed from a man’s store to a yuppie-kids’ outlet, and their real safari gear changed to fashionable (i.e. not real) clothing.  I’ve not set foot in one since, oh, about 1990, but while I hated their new policy, I just accepted it and moved on.

As should the Fatties — although the very fact that Abercrombie now markets clothing for the Elephantine Set means they’ve moved far from Mike Jeffries, and closer to Lane Bryant.

Idiots.  Maybe they should go back to selling clothes and accessories for men.

Guns, too.

Not Really

In this Amazon advertisement cunningly disguised as a newspaper “article” ., the Nespresso Vertuo Next is described as the “best capsule coffee on the market”, a statement with which I take issue.

I’m not interested in starting a Keurig vs. Nespresso war (I use a Keurig), but the plain fact of the matter is that I find all the Nespresso offers so strong as to be undrinkable.  Indeed, when I was confined to quarters in Free Market Towers lo those many years ago, I was forced to use one of those Nespresso things, and discovered that the only way I could stomach the stuff was to make it “Americano-style”:  half coffee, half hot water.

As a company, Nespresso irritates me because like Starbucks, they’ve built a marketing ethos around the alleged high quality of their product which appeals very much to the wannabe social climbers of this world.  I was even more irritated when I wanted to buy Mrs. FM a Christmas present of a large selection of Nespresso pods, only to discover that I couldn’t because I wasn’t a “registered user” (i.e. an owner of the machine).  So I got her something else.

I also prefer Keurig because rather than using expensive pods, I can use one of the little “buckets” as a substitute, and fill said bucket with my own choice of coffee (Dunkin’ Donuts, or a 50-50 mix of Peet’s Light Roast and Tim Horton’s when I need to wake up quickly).

So no;  Nespresso isn’t the “best capsule coffee on the market”, either by quality or by offering.

Your mileage may differ.

How To Sell

Got the usual email from the folks at Lucky Gunner for 7.62x39mm ammo (among others), and I want to highlight the product blurb from the manufacturer.  Note the highlighted parts:

The big “knocks” against inexpensive “39” ammo are that:

  • the steel casing can damage a gun’s action (it doesn’t)
  • steel casings can’t be reloaded like brass casings can (true)
  • Berdan primers are corrosive (not anymore), and
  • a lot of ranges (e.g. the one where I used to shoot) won’t allow steel / alloy-steel bullets because of potential damage to the backstop.

Every single issue is addressed in the copy — nay, not just addressed but trumpeted.  As marketing/advertising copy, it’s absolutely brilliant.

I know that 40c/round is expensive compared to the old 15c price bracket, but these are different times we live in.  And for AK owners, like I used to be, this looks like a decent bargain.

And who the hell reloads 7.62x39mm anyway?

Random Totty

You might look at pics of this toothsome redhead and think, “Oh well, just another example of Kim’s infatuation with bimbettes with ginger pubes.”

Well, yes.  However, this is a woman who started making her own cosmetics at age 13, became a world-renowned makeup artist, and is now head of an eponymous global company named Charlotte Tilbury Beauty Ltd, with annual sales of close to $200 million with profits of about 40% of that.

Not much of a bimbette, in other words.  Oh, and in the above pics, she’s in her late forties.  Yum.

Nosebleed And RCOB

Yesterday I went to buy someone a Dallas Cowboys cap (don’t ask), and at Academy I was just about to throw one into the shopping cart when I caught a glimpse of the price.


So back on the rack it was flung, with some force, and I was so angry I had to buy some new .45 ACP ammo to settle my nerves.  (And at just over a dollar per round for primo self-defense stuff, it wasn’t that bad or else I’d have had a stroke.)

I can sorta see how a thermal cup, for instance, could cost maybe fifteen bucks (don’t get me started about that stupid Yeti crap):  there’s a combination of materials and a little quality thrown in, and then there’s the “brand” to pay for (although the way the Cowboys have been playing recently from all accounts, they should be paying US to take their shitty merchandise).

But $30 for a common-or-garden baseball cap, made (as they all are) in China?

FOAD, America’s Team.