Dreams For Suckers

Here’s an irresistible offer assuming, that is, you want to live on Planet Manhattan:

For most, owning an apartment on the Upper West Side just minutes away from Central Park is an expensive dream.

However, New York City apartments in the prime location complete with hardwood floors and air conditioning, are being sold for as little as $174,000.  Studio apartments are estimated at $173,801, while one-bedroom flats will cost around $184,990.

But there is a catch. The cheap properties, located within a five-storey walk-up pre-war building, are being sold through a lottery open only to those earning below a certain income.  Only households with an annual income of around $150,000 or less – 120% of New York’s median income — will qualify for the draw.

Sounds good, dunnit?  The company is giving people of lesser income (that would be too little to afford to live in NYfC) a chance to get in there — a very laudable goal.  Read on:

Applicants must use the home as their primary residence and may not currently own or have previously owned a property.

That’s good.

Interested buyers must also have 5% of the purchase price to hand in order to make a down payment.

Also reasonable.

Those looking to get their hands on one of the 17 units in at 165 West 80th Street must enter the draw by the deadline on August 27.

That’s kinda soon for a purchase of this magnitude, don’t you think?  (Anyone who’s ever bought a car will recognize this little line;  “Offer only good through this weekend!” or “There are two other guys interested in this deal.” )

…which brings me to my next point.  Most likely, there are going to be far more buyers than apartments, what finance people call “oversubscribed” in the market.  Which is fine, but my antennae — already twitching — lead me to ask one simple question:

Does one have to purchase a ticket or pay some kind of fee to enter this particular little lottery?

Because if so, the organizers are going to make a shitload of money from the potential buyers before the first apartment is sold because regardless of the ticket price, there are likely to be hundreds of thousands of applicants wanting in on the deal.

If not, and the entry is based solely upon proof of financial qualification, then all is well, more or less.

But I can’t but help thinking that there’s a scam in all this, somewhere.  As the old (and wise) saying goes:  when a deal is too good to be true, it usually is.  And apart from the obvious question (who would want to live in a five-floor walk-up in Manhattan nowadays?), this one seems to be just that.

I’ve seen apartments in Manhattan, and most are absolute shit — especially in older buildings.  Offering a “floor and A/C” isn’t much, and if the place needs substantial work — at Manhattan-level prices — then the deal is going to cost a ton of money.  And if the organizers have already refurbished the apartments –also at Manhattan-level prices — then how are they going to make money on so low a price?

Feel free to argue the point, in Comments.

Just… No

Let’s say that many years ago your company stopped producing a popular car model in the line-up.  Now time has passed, and you want to reintroduce it, using the model’s old name in the hope of using its storied cachet to attract buyers.

Nothing wrong with that in principle, of course, but there’s a right way and a wrong way to do it.  Here’s the right way:

The original 1969 Dodge Charger Hemi R/T, a roaring, powerful and dangerous muscle car pushing 375hp:

The relaunched 2010s Dodge Charger (SRT Hellcat), a still-more powerful, even-more dangerous roaring monster pushing a jillion (okay, 700+hp):

The styling may have changed,the engineering improved, but the essence of the beast remained the same.

Now let’s look at the (oh-so very) wrong way to relaunch a brand.  From Ford U.K.:

The original 1969 to mid-70s Ford Capri, a sporty, spirited and sexy little two-door number:

The 2025 proposed Ford Capri, a blocky, all-electric (!!!!) SUV (????):

…which retains absolutely nothing of the spirit of the original, and isn’t worthy of even carrying the name.

Someone From Marketing needs to get summoned into a windowless, soundproofed room for a four-hour ball-kicking.  (And yes, I’m quite aware that a woke model like this may well have emanated from a womb-bearer, or someone with pretensions thereto.  Or a committee — same thing, really.)

And no, I’m not taking bets that this abhorrent abortion of a vehicle is going to fail, abjectly and miserably.

Here, Eve…

…just take a little bite of this apple (from my Inbox):

As any fule kno, I’m NOT in the target market (so to speak) for one of these puppies, but sheesh… it sure is tempting.

Doc Russia had the best comment when I showed it to my buddies on WhatsApp:

It’s a good thing that by the time I get my guns out of hock, this sale will be over.  And I don’t need yet another caliber in Ye Olde Ammoe Locquere anyway.  (Keep talking, Kim…)

Ensnared

As someone who’s been involved in marketing and advertising for pretty much most of his adult life, I am generally immune to clever-pants packaging and advertising.

But I saw this set of erasers at the Sooper-Seekrit Mailbox Place the other day, and just had to buy them even though I have no need of any such thing anymore:

I actually chuckled when reading them — and if I knew Britney Spears’s home address, I’d send her the “oops” one.

Making you buy something you don’t really need just because the message is irresistible:   fundamentally, the sign of excellent marketing.

Clueless

Also in my Inbox, this time from American Airlines:

Bearing in mind that I live in north Texas and have pretty much all the heat I can handle (and more), which garden spots can AA be pimping?

#1:

It’s also known for its crime and tourist ripoffs.  Also, isn’t hurricane season just around the corner?  Pass.  Next:

#2:


Ah yes… NYfC in the summer heat.  Always a pleasure, in a place whose crime and ripoffs make T&C look like a bunch of complete amateurs — and that was before all the recent silliness.  As they say there, fuggeddabahdit.  Next:

#3:

In Texas terms, going to Florida in summer is described as “out of the frying pan and onto the gas ring.”  Thanks, but if I want heat and humidity, I can just step out onto my patio.  And finally:

#4:

Yeah, thanks.  If I want Mex street food, we’ve got a couple taco trucks that can be found the apartment parking lot every Friday and Saturday.  And… Aztec ruins, in Mexico City?  I thought the conquistadores  kinda leveled them.  But I could be wrong, as I may be wrong about Mex City’s crime rate.

Great promotion, American.  You utter dicks.

From My Inbox

…news from Amazon:

Well now:  considering that the CEO of GrubHub has publicly stated that Trump supporters/MAGA types need not bother applying for positions at his company, I think it’s only fair that this Trump supporter/MAGA type refuses to do business with his poxy company, ever.  Even if it’s free.