I see that following their woke cock-up (is there any other kind?) last week (my commentary here), Heckler & Koch have reversed course faster than Clint Eastwood finding out his date is a trannie:
The next day, Heckler & Koch revealed a colossal corporate change of heart. It deleted the tweets and seemed to suggest someone may have been fired.
Didn’t help, judging from the responses:
- “I’d expect nothing less from the brand that will never compromise.
- “Finally, a company that understands the toxicity of engaging in identity politics.”
- “A fully-armed and bikini-clad apology would smooth things.”
- “Someone got fired!”
- “No, not good enough. Send me a free gun.”
- “I’m so sick of the PC crap… Folks have enough to deal with without having to worry about offending some thin-skin’s sensibilities.”
- “This almost does it. Need an ad with a good-looking woman in a bikini…with guns, and a beer…”
- “Nope, I’m still upset! I will be requiring a VP9 and an HK45 as reparations before my feelings are unhurt.”
Companies need to keep tighter control on their employees’ social media, methinks — and especially if said employees have access to the corporation’s social media.
Beyond that, HK got reminded of something like a gun-safety lesson: Don’t point your tweet at anything — including your marketshare — that you aren’t willing to destroy.
In the meantime, here’s a gun bunny to make us all happy again:
I know, she’s not carrying one of H&K’s overpriced guns, but that just shows her good sense (which is more than they have).