Here’s one that made me chuckle:
Gunmaker Heckler & Koch tweeted agreement Tuesday with Miller Lite’s woke campaign against using sexy women — “bunnies” — to sell products, then doubled down in a second tweet, describing ad campaigns that objectify women as “trash marketing.”
On Tuesday, Heckler & Koch doubled down, responding to accusations that they have become “woke” by giving a detailed explanation of their opposition of “objectifying women” in selling guns:
Wow- woke? Allow me to translate: objectifying women was never a good marketing strategy. In the firearms industry, that was a prominent strategy up until recently. Many industries have done that (including beer corps).
As an actual woman typing this, I’ll use more words for you to comprehend: using bunnies to sell products is trash marketing. Supporting women by not doing that is good.
Of course, it’s easy to say all that bullshit when your target market isn’t men buying guns for their womenfolk (unlike light beer). If it was, H&K (who, as Larry Correia reminds us, think we all suck anyway) would paint bikini models on the oversized grips of their overpriced guns.
And by the way — and this applies to all gun companies — your job is not to “support women” by uttering platitudes like the above. Your job is to support women by making guns that they can actually shoot. (Last time I looked, H&K is kinda lean in that product description.)
As with light beer, I can’t boycott H&K products because I’ve never owned one in the first place — mostly because of H&K’s Ferrari-like premium prices. (Only unlike Ferrari, whose cars are arguably worth the $$$$, H&K guns aren’t.)
Anyway, it’s all bullshit. Manufacturers have been using beautiful women to sell their products ever since Mrs. Aarg preferred Mrs. Thaarg’s leopardskin loincloth. That’s not going to change, ever.