That Paywall Thing

I received a couple of emails from Readers about my earlier piece on creeping paywalls, and indeed Jamie Wilson at PJMedia wrote a very polite rebuttal thereof.

Like I said in my earlier post, I understand exactly how this all works.

I mean, as someone who has been trying to support himself by writing for the past two decades, I understand completely the need for being paid for one’s work.  I have no issue with that.

The problem I do have is that the cost of paywalls seems to be out of line with the product being offered.  Back when TIME Magazine was actually worth reading, I used to give TIME subs as Christmas- or birthday gifts to friends and family.  I don’t remember the cost, but it was something like $25 per annum — and that for a full magazine on a large number of topics of interest, not just politics, delivered weekly.

Compared to that, most online publications today fall woefully short.  Even Cathy Gyngell’s excellent TCW from the UK doesn’t compare, and sad to say, neither does the PJMedia complex, nor even Breitbart.  Don’t get me wrong:  I enjoy at that conservative stuff, oh yes I do.  But my life isn’t just politics, as even a cursory look at my blog will show, and thus I can find little good reason to spend what seems to be an awful lot of money on what is, after all, a niche interest.

To properly entertain myself, I once worked out that I’d have to spend about $300 a month on subs.  Won’t do it, even if I could afford it.  And when I could afford it, I could certainly afford to spend $90 per annum on Britain’s Country Life magazine, about $100 per annum on various gun magazines, and $30 per annum on pubs like Foreign Interest and Bill Buckley’s National Review (back when it was also worth reading), and so on.  All told, that’s much less than $300… a year.

When today’s online media can resolve the issue with micropayments, I would have no problem paying for Jamie’s or Stephen Green’s articles, as long as they cost me pennies.  Hell, I sell my historical novels (usually, about 100,000 words or so) for a couple of dollars each on Amazon, and each one might have taken me about a full year to write, with all the research involved.  A journalist/writer may charge, say, a dollar a word;  but the publication needs to sell it to a reader for fractions of pennies — something which seems to have escaped our modern publications.

Right now, they don’t.  Yes, a PJMedia sub doesn’t cost that much — but when they start writing content which can rival that of, say, a traditional daily newspaper (like the Daily Telegraph ) in terms of its breadth, I’ll think about it.  Until then, no.


Note, by the way, that Jamie Wilson’s article is accessed through an Internet archive link because when I originally tried to get to it, I was blocked.

It’s Not Hyperbole

When I first referred to Jeremy Clarkson as “The Greatest Living Englishman”, it started off as a nod to his unflinching honesty when it came to everything he looked at, such as his (non-)review of some Vauxhall car model back in the 1990s:  “If they’re not going to bother to make an interesting car, I’m not going to bother to review it.”

That caused Big Business (in this case, Vauxhall’s then-parent company General Motors) to go apeshit, because that’s not the way car reviewers are supposed to behave.

It’s that same unflinching honesty that he displayed in his first bumbling efforts at farming which turned his Clarkson’s Farm TV show into a runaway smash hit, and along the way almost single-handedly changed the way the British regard both food and the farmers who produce it.

So when he turned that same agricultural ignorance towards brewing beer — simply because he had a barn full of unsold barley which he needed to sell — one might think that it was just another celebrity using their name to sell a product.

In this case, one would be not only wrong, but spectacularly wrong.  And if you want to see a case study in marketing that, in hindsight, never had a chance of failing, then I implore you to watch this video.

Time and time again, “the experts” believed that Clarkson was making a mistake, and every single time he proved them not only wrong, but spectacularly wrong.

He turned a few thousand pounds’ worth of unsold barley into a £75 million company, and in the process, changed the way British people think about farming, about beer and about the people who farm and the people who brew beer.

And he did it all with his usual unflinching honesty and openness, which gave the lie to the usual corporate veneer of respectability and care for both their employees and their customers.

Which is why he truly is the Greatest Living Englishman.

I can’t wait to try it the next time I go over to Britishland.

Stupid Money

Via Insty (again), I see that Overfinch has crafted a line of bespoke Range Rovers in Holland & Holland livery:

The 2025 Range Rover Holland & Holland Overfinch’s interior is much more overtly extravagant, though Range Rover’s minimalist form language still dominates. Most surfaces are wrapped in Bridge of Weir leather, and those that are not are instead covered with open-pore French walnut veneer or real metal. The stainless-steel inserts in the doors feature the same engraved scroll work as on the “Royal” shotguns, the engraved diamonds embedded in the veneers in the doors echo those on the guns’ stocks, and the Holland & Holland crest is inlaid on the front and rear center consoles, the latter housing a Champagne cooler and a pair of Champagne flutes.

The leather seats feature a unique quilting pattern that also echoes the Holland & Holland diamond motif and features illustrations of game birds stitched into the backrests. In the duo-tone colorway the front seats are trimmed mainly in Harris Green and the rears mainly in London Tan.

Sounds like something an Arab oil sheikh would want to putter around his Scottish estate in, playing a Laird.  Still, I like that interior.

Of course, from the outside the thing is 2025 Rolls-Royce-level Fugly:

…but not as ugly as its price of $650,000.

To put it into perspective, that’s just over the price of three new H&H Royal and a couple-three of their secondhand Royal shotguns.

Lovely as all get-out, but not even with a lottery winning would I be tempted.  And that’s by any of them:  the H&H Range Rover or the H&H shotguns, which taken as the package above would set you back about a million bucks.

Maybe the parvenu status-seekers of today’s ultra-wealthy set would be tempted by such blatant brand-harvesting… hence the title of this post.

As for myself (given a lottery winning as above), my choices are below the fold. Read more

Welcome Back

This, I think, is Good News:

Long-defunct airline Pan Am is inching towards revival more than three decades after going out of business.

AVi8 Air Capital and Pan American Global Holdings, which owns the intellectual property rights to the Pan Am brand, have begun the certification process with the FAA. AVi8 announced they have completed a business plan for the brand’s revival efforts.

“Avi8 has assembled a world-class team to lead the certification effort and has received strong initial support from aircraft lessors and key vendors,” the company said on Thursday.

If all goes to plan, the company will be based out of Miami with a fleet of Airbus aircrafts*.

Right off the bat, let me say that I loved Pan Am, both the airline and its philosophy — well, before Juan Trippe chased after the lower-income market and cocked up the brand (as documented here).

I just hope that the New Pan Am doesn’t try to be another Spirit or JetBlue (joint motto:  We invented cheap ‘n nasty travel, and we never fail to rub your noses in that ), because that way lies utter, abject failure.

As I said earlier, Pan Am’s road to aviation success and profitability is not through the mass market, but by catering to the affluent traveler, with peerless customer service and spotless aircraft.  Like they used to.

Despite Pan Am’s earlier demise, their brand might still have some cachet left over, even now.  And if they relaunch and re-brand the airline back to its heritage and strengths (including — gasp! comely flight attendants and not grab-a-granny / tattooed slatterns, some overlap), I can almost guarantee they’ll do well.

Go for it, guys.  I for one look forward to your trip [sic] with great anticipation, and I hope that future passengers won’t be able to beat the experience…

And by the way:  resist the impulse to change your old logo.  It was wonderful then, and will serve you well now.


*Ummm… it’s aircraft not aircrafts — “aircraft” is both singular and plural, like “sheep” or “deer”, but let’s not have that interfere with the good news.