Next Banned Word: Macho

At least, this is the inference I get from the latest bit of governmental foolishness, Euro Division:

Spain has announced plans for an app that will tell wives if their men are doing enough housework. The new app intends to address the gender imbalance of housework and will log the hours a family member spends doing chores.

And which department is coming up with this lovely example of Big Sister snooping?

Ángela Rodríguez, Spain’s minister for gender equality and domestic violence, said her department was in the process of developing the free app.

One might argue that the rationale for even having a “minister for gender equality and domestic violence” is dubious (and one would be right — “gender equality” is a bullshit concept, and “domestic violence” is a police matter already).

The minister was speaking at a conference in Geneva discussing discrimination against women. The minister presented a report at the convention on Spain’s women’s rights. 

Rodriguez said nearly half of the women who took part in a survey by Spain’s National Statistics Institute said they did the majority of the housework in their home. 

Oh boo fucking hoo.

Wonder what the fat bitch would think of this little joke?

I can hear the Sisterhood’s wailings from here.

Anyway, Spain is pretty fucked up about all this:

A Spanish court has ordered a businessman to pay his ex-wife £180,000 for 25 years of unpaid domestic labour, based on the minimum wage throughout their marriage.

And oh yeah, the ruling was made by a female judge — like you didn’t suspect that already.

If the hapless Spanish businessman refused to pay the money and went to jail for his disobedience:  now that would be truly macho, Señor.

Never gonna happen, though.  Looks like Spanish men have been pussified like pretty much most Western men (to coin a phrase).

Ahem

Following yesterday’s post about ads posing as news items at Breitbart, I see this little thing today:

I’m not saying that I had anything to do with it, of course, but I also note that the “Sponsored” note appears at the END of the headline and not at the top.

Improvements still needed, dickheads.

Even worse, they still tried to sneak it in as news on the sidebar:

They really must think we’re stupid.

Clickbait Hoars

I read Breitbart News  every day, sometimes more than once, to get an idea of what’s going on out there.  So it pains me when these guys piss in the soup by, in this case, treating a fucking commercial as a news item, viz. (don’t bother clicking on it, it’s just a screen grab):

Most of the comments are scornful of BN, saying things like “As sponsored by…” and so on.

Here’s the news:  nobody cares if you carry ads, or even advertorials.  But you have to tell people that they are just that and not actual news reports, like this example from, of all places, the Daily Mirror:

Otherwise you could (justifiably) be accused of abusing the trust of your customers, which in this case, you are.

Even the “mainstream” news has followed this principle, although they too have succumbed to clickbait bullshit recently.

I thought Breitbart News  was different.  Clearly, I was mistaken.  They just did a Bud Light.

Dumb shits.

It’s as though my Readers were to discover that all these years I’ve been paid by Springfield Armory to say all those horrible things about Glock.  (Relax, I haven’t.)

And I’m just a little blog, tucked away in the corner of the Internet.  If you’re in the Big Media Playground — and especially in the roped-off conservative area — trust is your only coin:  fuck that up, and you’re dead.  Ask Dan Rather.

No, I’m not going to stop reading Breitbart News, but I’m going to be a lot more skeptical about their reporting in future.

See how that works?

Lite, Shmite, Ultra-Shite – You All Suck

In the wake of Bud Light performing the impossible task of stepping on its own transgender wokedick comes this silliness:

Miller Lite is facing criticism for a weeks-old ad that pushed a feminist message.

“So here’s to women,” comedian Ilana Glazer says in the ad, which Miller Lite published in March for Women’s History Month. “Because without us there would be no beer.”

Without women, there pretty much wouldn’t be any need for beer, but let’s continue:

Glazer explains that women have made beer throughout history and the beer industry has not paid them enough credit. The ad criticizes beer advertisements that feature women in bikinis.

Errr nobody gives a rat’s ass about who actually makes beer — it could be made by Brazilian macaque monkeys, for that matter, and I suspect some actually might be — but showing women in bikinis is just the beer industry’s equivalent of a cosmetic company using some actress as their “face”, i.e. getting the attention of its core buyers.

But that just leads to my main point.

Regardless of who makes it and who drinks it, “light” or “lite” (i.e. diluted) beer is a totally shit product. 

We shouldn’t be boycotting Bud Light or Miller Lite or any of their cohort brands;  we should be boycotting diluted beer in toto.

When I say “we” I mean all existing male drinkers of this foul swill — I had one sip of Miller Lite back in 1985, and have never touched the shit (of any brand) since, so I can’t very well boycott something I never drink.

Still, I can’t deny that there’s a need for people to drink lots of hardly-alcoholic booze, so I have to reluctantly concede that there is a market for it.  Going back to my first experiences with light beer, I recall that anyone throwing a party always had to get some Lite in so that the girls could drink with the boys.

So while men have always bought light beer, it’s generally been for their womenfolk and not themselves:  men can consume and handle alcohol in quantity more easily than women — fact! — so why not?  Light beer, then, has always been aimed at women, but subtly:  showing bikini-clad women in those ads simply reminds the buyers — mostly men — not to forget the ladies when they plan their party.

Clearly, though, that’s just Not Appropriate anymore, and Men Are Pigs and Women Are Downtrodden and and and and, ad nauseam.

Is it time for a breakfast martini yet?  Oh, why the fuck not?  If there was any 6X anywhere around, I’d go for one of those, but there isn’t so I’ll just substitute.

Not a lite bone in its considerable body.


Judging from the Comments, I seem to have pissed in a few people’s light beer.  LOL

They Hate All Of Us Anyway

Here’s one that made me chuckle:

Gunmaker Heckler & Koch tweeted agreement Tuesday with Miller Lite’s woke campaign against using sexy women — “bunnies” — to sell products, then doubled down in a second tweet, describing ad campaigns that objectify women as “trash marketing.”

On Tuesday, Heckler & Koch doubled down, responding to accusations that they have become “woke” by giving a detailed explanation of their opposition of “objectifying women” in selling guns:

Wow- woke? Allow me to translate: objectifying women was never a good marketing strategy. In the firearms industry, that was a prominent strategy up until recently. Many industries have done that (including beer corps).

As an actual woman typing this, I’ll use more words for you to comprehend: using bunnies to sell products is trash marketing. Supporting women by not doing that is good. 

Of course, it’s easy to say all that bullshit when your target market isn’t men buying guns for their womenfolk (unlike light beer).  If it was, H&K (who, as Larry Correia reminds us, think we all suck anyway) would paint bikini models on the oversized grips of their overpriced guns.

And by the way — and this applies to all gun companies — your job is not to “support women” by uttering platitudes like the above.  Your job is to support women by making guns that they can actually shoot.  (Last time I looked, H&K is kinda lean in that product description.)

As with light beer, I can’t boycott H&K products because I’ve never owned one in the first place — mostly because of H&K’s Ferrari-like premium prices.  (Only unlike Ferrari, whose cars are arguably worth the $$$$, H&K guns aren’t.)

Anyway, it’s all bullshit. Manufacturers have been using beautiful women to sell their products ever since Mrs. Aarg preferred Mrs. Thaarg’s leopardskin loincloth.  That’s not going to change, ever.

Bloody fools.

Quote Of The Day

From this lying asshole:

“I don’t know what the gunman’s problem was, but it wasn’t mental health that killed these people. It was an automatic rifle with bullets.”

Errrr no.  Absent the goblin’s finger on the trigger, there would have been no deaths.  Had he pulled a machete, started hacking away at everyone at random and killed the same number of people by decapitating them, we wouldn’t now be blaming the fucking machete, would we?