New Direction, Wrong Direction

Sometimes I wonder how people stay afloat.  Here’s the latest example:

Mercedes’ upcoming baby-G was supposed to be the cute, chunky electric-only gateway into G-Class ownership. But the automotive market is changing fast, and so are Benz’s plans, as it reacts to cooling demand for EVs in some markets, especially for its own electric cars. As a result, the boxy SUV will now come with hybrid power.

Internally nicknamed Little G, Autocar reports, the compact, GLB-sized, two-row off-roader is due in 2027 and will still be available as a pure EV. But a companion hybrid model is now in development, using the turbocharged four-cylinder from the latest Mercedes-Benz CLA sedan.

The change speaks to a wider reset inside Mercedes. The company has stepped back from its earlier EV-only plans, with CEO Ola Källenius confirming it will keep selling combustion models well into the 2030s to stay flexible across different markets. Tepid demand for the electric G-Class has, by most accounts, helped concentrate minds.

Okay, I would ordinarily be crowing at MB’s total stupidity in chasing after the Net Zero-inspired push to all–electric-and-only-electric mantra, and gleefully pointing at their corporate privates at having to change course.  Been there, done that.

But here’s where stupidity crosses the line into gibbering idiocy, because about that four-banger they’re going to use?

The hybridized 1.5-liter unit is designed by Mercedes and built by Horse Powertrain in China, a joint venture involving Geely and Renault.

So much for that vaunted German engineering and manufacturing prowess, hey?

Now let’s just talk a little about MB’s other idiocy, this time in marketing:

After years of speculation and teasers, Mercedes-Benz’s smaller G-Class is finally edging closer to production, The compact G-Wagen sticks closely to the blocky proportions of its full-sized counterpart, aiming to carry over much of its tough, go-anywhere character.

Shrunk in scale but not in identity, it’s being positioned to take on Land Rover’s downsized Defender in the growing premium off-roader market.

The whole point of the G-wagen is that it represented a badass vibe:  mil-spec toughness, powerful engine, and serious offroad capability.  The fact that it had the aerodynamic qualities of a brick and used gasoline faster than you could throw it out the window in 5-gallon cans was just another middle finger to the eco-fairies, and the G-wagen’s stratospheric price made its target market all the more likely to be use it mostly in suburban commuting rather than where it outperformed almost every other UV on the market:  in challenging offroad adventuring.

In short, the G-wagen was always just an exercise in conspicuous consumption (both of money and of fuel), as was (and is) the Range Rover.

What I find quite risible is that MB is going to use the “Baby G” (good name, guys) to compete with the effeminate new version of the Defender (on which I have poured scorn before).

Here’s what’s going to happen:  Baby G is going to cannibalize sales from Big G, not from the Defender.  And as Big G’s sales start to dip, the marketing rationale for Big G will likewise start to erode until MB has to pull it off the market.  And the massive profits currently earned by Big G will be replaced by the much-smaller profits from Baby G.

You heard it here first.

Plan Vs. Reality

Via Insty, I saw this little snippet over the past weekend:

BMW Patent Reveals Branded Screw Design That Limits Access to Vehicle Repairs

BMW has filed a patent for a new fastener design that underscores the automaker’s long-standing willingness to chart its own path, even when that path complicates ownership. The newly revealed screw head is shaped like BMW’s roundel, creating a proprietary design that standard tools cannot engage.

Unlike familiar Torx or hex fasteners, the patented screw uses a circular head divided into four quadrants. Two of those quadrants are recessed to accept a matching driver, while the remaining sections remain flush. The BMW logo is embossed around the perimeter, leaving little doubt about the fastener’s origin or intended exclusivity.

Uh-huh. While I like Glenn’s thought (everyone needs a damaged-screw extractor), that’s not how this will play out.

Here’s a preview of the timeline, as I see it:

  • BMW gets patent for new screw design approved
  • 24 hours later, you’ll be able to buy the following BMW screw-design screwdrivers at Amazon.com, all made in China:

Regular handle ($4.99)

T-handle ($7.99)

Cordless ($24.99, with charger included)

As usual, the marketing- and engineering assholes at BMW (a.k.a. the Control Freak Division) will be handed their asses by the market.

You saw it here first.

Interesting Take

From Insty, talking about some guy who quit Notre Dame in disgust:

“Members of the managerial class care more about their reputation within that class than about the success of what they manage.”

(Please follow the link first so that the rest of what follows makes sense.)

Glenn’s absolutely correct, if the above is applied (as he does) to academia.

In the real world?  Not so much, because managers there need to ensure that their operation survives in the marketplace, which is more important than collegial reputation.  Perhaps an organization like Notre Dame can shrug off the resignation of one of its star performers, but it’s a rare business that can do so without suffering some form of service- or product degradation.  (Of course, nobody is irreplaceable, especially in a country like the U.S. which is blessed with an abundance — sometimes even a surplus — of talent.)

I would suggest, however, that in contemplating the above, the loss of a star senior manager for the reasons given by the Notre Dame professor (i.e. dissatisfaction with the corporate direction) should be read as an alarm bell by his erstwhile superiors — and it often is.

If that alarm bell is disregarded or belittled, however, there are generally speaking only a couple of reasons why this would be the case.

The first reason might be that the corporation is so rotten and the top executives so incompetent or misguided that the resignation may not only be accepted with a shrug, but welcomed.  If this is the case, then the corporation is doomed.  (Notre Dame, and by extension most of academia itself would be a prime example of this.  When student numbers fall because the product is too expensive and the product’s value is regarded as irrelevant — as with most non-STEM undergraduate degrees — and potential students are drawn instead to trade schools or industries which do not require a degree for admission, it’s hard to argue that a reassessment and redirection of the corporate mission or product isn’t critical.)

The second reason why the resignation of a key player wouldn’t be important to the corporation’s directors is that the value of their product is declining in the market, generally speaking.  It’s an extension of the first reason, of course, but what that says is that the upper management is either oblivious to that reality (i.e. truly incompetent) or else they are fully aware of that product’s decline, but are intent on riding the gravy train even if the train is heading for a distant cliff.  Given the advanced age of senior management in general, this would be entirely understandable albeit contemptible.  Why try to effect change to a long-revered product when that effort would be exhausting, and when your own tenure is soon to end anyway?

Now add to that mindset the fact that attempting to change your product would bring opprobrium and even resistance from your managerial peers in the market — no more invitations to industry conferences in Geneva or Fiji, reduced esteem in the rarified air of the industry oligarchy — and it’s easy to see why such change would be resisted.

And the larger the industry, the more difficult the change.  Imagine trying to change the corporate direction of Microsoft or Oracle, for example, and the scale of the thing becomes clear.

Now imagine the difficulty of changing the corporate direction and mission of an unimportant entity such as the United Nations.  In this situation, the resignation of a key manager — the United States — might well be injurious to the corporation;  but the mission (as it has been transformed from first principles) has become so entrenched in their Weltanschauung  that change would be regarded as not only impossible but destructive.

And by the way:  as with the United Nations, so too with academia.

Loss Leader?

Reader Brad_In_IL suggests that Palmetto State Armory has an overstock of the excellent S&W Model 686;  that, or they’re just using it as a loss leader — the retail term that is used to describe an advertising campaign which features a product at a ridiculously-low price to attract customers into the store, where they’ll buy not just the featured loss leader but (hopefully) other products at regular retail prices (which carry higher profit margins).

Here’s the aforementioned S&W 686 from PSA:

Phew.  Okay, that’s really tempting.  [checks bank account]

Shit.