A long time ago, I was in Brussels on business. It was to be my first time there, so as always I did a bunch of research on the place: things to see, places to visit and (of course) places to dine (yes, that’s a major part of my love of travel).
Just off the Grand Place is a street (Rue des Bouchers) lined with restaurants standing cheek-by-jowl together; so what better way, thought I, to compare the various menus before making a decision to dine?
Bloody hell.
What the oh-so-helpful guide did not tell me was that outside every restaurant stood an extremely aggressive “tout”, who implored, begged and almost kidnapped the unwary diner into the establishment they represented. Seriously: one guy actually grabbed my arm and tried to drag me inside, releasing me only when I bunched a fist and threatened to clock him, hard.
The upshot was that none of the restaurants along Restaurant Row got my business that night. Instead, I found a very nice little pub just off the Grand Place and proceeded to eat (lots) drink (even more) and make merry (to the max), as was my custom in those heady times.
After the experience in that Restaurant Row, therefore, I was overjoyed to read about this action, in Lucca, Italy:
The walled city has experienced a significant increase in visitors this year, particularly after emerging as a ‘timeless gem’ on social media.
Last year, Lucca reported a record number of one million hotel bookings, and in the first four months of 2024, saw notable rise in visitor numbers.
The city’s leaders have grown increasingly concerned that the influx of tourists and the associated activities are negatively impacting its unique character – now, they’re declaring war on ‘worrying’ restaurant tactics such as touting.
Touts – known locally as ‘buttadentro’ – are often employed to stand outside restaurants to try to entice passersby to dine there.
Though they are responsible for attracting customers, some are reported to use persuasive or even aggressive tactics.
On 10 July, the municipality adopted an ordinance prohibiting the promotion of restaurant businesses in public areas and on public land outside restaurants, bars, pizzerias, and similar establishments.
Mayor Mario Pardini and Councilor for Commerce and Urban Decor, Paola Granucci, said in a joint statement: ‘Lucca is a city with a strong historical, artistic, and touristic identity, and must be experienced with respect and style. Our ordinance does not restrict commercial activity, but protects the urban beauty and safeguards the authentic experience of residents and visitors. We reiterate that promoting one’s services is legitimate, but doing so in an invasive, insistent, or unfair manner is incompatible with the image we wish to preserve for our city.’
Ben fatto, Signori! Now please get those assholes in Brussels to do the same — you know, in the time-honored EU fashion of sharing laws and regulations across national borders.
And while we’re there: this?
Rue des Bouchers in Brussels is a lovely narrow street that is lined with restaurants. On display lie mussels, lobsters and oysters, all nicely decorated, awaiting hungry tourists.
It’s a big fat fucking lie. The only hungry people there are the touts — money-hungry, that is.
Caveat cenator.
