From Reader Steve S. via email:
“This is the next step with the ‘add a tip’ option on the kiosks & checkout pads. Shake Shack’s kiosk demonstrates what happens when you don’t have a printed menu, but instead the kiosk displays what the computer is programmed to do. It asks for a ‘tip’, and if you chose ‘zero’, it increases the price of every item ordered by $0.50. As he notes, the kiosk in this case put up a pop-up noting the ‘price adjustment’, but how many kiosks are programmed to do it in the background where you will only see the total?
“I note it is Shake Shack, but have to believe that other vendors will do the same thing as long as they feel they can get away with it.”
I know a basic response to this bullshit.
Pay cash instead of using a card.
This, by the way, will actually have two effects. Firstly, you won’t be caught up in this little bit of highway robbery. Secondly, paying cash — actual cash — will remind you just how expensive so-called “convenience” food has become, which may result in you visiting these places on fewer occasions.
Just another way that “convenience” + “technology” = “ripoff”.
Oh, and one last thing: for most retailers, the extended cost of handling cash is actually higher than paying the card transaction fee.
Yer welcome.
On a personal note, I have to say that I last bought a burger from Shake Shack about four years ago, and was thoroughly unimpressed. Never again.
Our local BBQ joint has a menu item called a “French Fries Plate”, which consists of a hearty portion of pulled pork, mixed with cheesy fries, for about $14. That may sound like a lot; but when I say the portion is “hearty”, I mean that it’s enough to feed both New Wife and me — and $7 each for a takeout meal is not all that bad. Plus, the food quality is excellent, something few people can say about takeout burgers, from any establishment.