Just about every sentient human being has their own set of criteria for what constitutes a “classic” design. My own are fairly simple, in that a classic design:
- should make everyone who sees it go: “Ah yes! That’s _____________”;
- must stand the test of time — people should recognize exactly what it is, decades after its creation or even demise;
- should be universally recognizable even to people not familiar with the product or product category;
- should be beautiful enough so that one might desire to own it or view it in person, even when you’re not quite sure exactly what it is.
I (and others) might not even care for the stuff, but the iconic designs nevertheless need to be recognized as such. Here are some examples of what I’m talking about.
E-type Jaguar

Walther PPK (“the James Bond gun”)

The Eiffel Tower

Volkswagen Beetle (old shape)
Cartier (“Tank”) Watch

P-08 (Luger)

Austin Mini (old shape)

The Parthenon

Winchester 1894

Omega Seamaster

1965 Ford Mustang

Spitfire

Those are just the first ones that spring to mind — I used the “five-minute” rule to establish which, to me, exemplify the concept. Yours may differ, so feel free to comment.





