Gin has moved from suburban cocktail parties to the height of fashion with a 276 per cent increase in sales in less than ten years, according to official figures. A report from the Office of National Statistics (ONS) shows the value leapt from £130million to £461million since 2009, and Britain produces some three-quarters of all the gin made in Europe.
And why this growth?
On its own, gin is an unremarkable, albeit powerful, spirit, distilled from barley, maize or wheat. However, the secret of its success and new found popularity comes from the many exotic flavourings that are added.
Chocolate gin? Great Caesar’s aching liver. And just to put the icing on my cake:
Today, gin has been reinvented for young adults with more than half of gin drinkers under 35.
That’s just what I needed: one of my all-time favorite drinks has become popular with snowflake millennials and hipsters, albeit after having had its taste changed into kiddie-type flavors.
Is it too early to have a Tanqueray? If so, I think I’ll go out and kick a random hipster in the ass. God, I hate “progress”.