Category: Drive Time

Finally, a bit of good news:

Fiat has confirmed it has stopped producing cars in one particular colour – not due to a lack of demand from customers but because it doesn’t represent the brand’s ‘New Dolce Vita’ values, the Italian firm said.

And that offensive color?

As of today, the company will no longer sell grey cars.

Oh, be still my beating heart.  And why not grey?

Fiat said the decision has been made to ‘enhance the importance of colours in life, embodying the Italian way of living’.

Let’s be honest, I don’t think anyone associates the color grey with Italy or Italians.

If grey can be associated with any nation, it has to be Britishland, mostly because of their gloomy weather but also because of their instinct for self-effacement and distaste for anything that reeks of “flashy”.

And right on cue:

But the move could significantly backfire when it comes to demand for new Fiats in Britain, with grey being the nation’s most popular car colour for half a decade.

Ugh.  Enough of the gloomy greys, say I, and let’s get back to some… Italian colors.

Yeah, that’s more like it.