Probably one of the first golden rules of business is “Never anger your existing customers, and never ignore those customers in chasing after new customers”.
I seem to bang on about this endlessly, but I’m always reminded of just how stupid management can be in ignoring that rule.
Now add on an unbelievably-stupid rationale for changing a company’s product line, and…
Wait.
There’s a much better way to look at this foolishness.
First, I invite you to watch Richard Hammond talking about some new Porsche he test drives at the old Top Gear track. Because if you watch his glee and excitement, then this little video about Porsche’s idiocy becomes all the more understandable. (Note especially the effect of Porsche’s marketing decisions on their share price and earnings.)
Nice one, dickheads.
































