In the wake of Bud Light performing the impossible task of stepping on its own transgender wokedick comes this silliness:
Miller Lite is facing criticism for a weeks-old ad that pushed a feminist message.
…
“So here’s to women,” comedian Ilana Glazer says in the ad, which Miller Lite published in March for Women’s History Month. “Because without us there would be no beer.”
Without women, there pretty much wouldn’t be any need for beer, but let’s continue:
Glazer explains that women have made beer throughout history and the beer industry has not paid them enough credit. The ad criticizes beer advertisements that feature women in bikinis.
Errr nobody gives a rat’s ass about who actually makes beer — it could be made by Brazilian macaque monkeys, for that matter, and I suspect some actually might be — but showing women in bikinis is just the beer industry’s equivalent of a cosmetic company using some actress as their “face”, i.e. getting the attention of its core buyers.
But that just leads to my main point.
Regardless of who makes it and who drinks it, “light” or “lite” (i.e. diluted) beer is a totally shit product.
We shouldn’t be boycotting Bud Light or Miller Lite or any of their cohort brands; we should be boycotting diluted beer in toto.
When I say “we” I mean all existing male drinkers of this foul swill — I had one sip of Miller Lite back in 1985, and have never touched the shit (of any brand) since, so I can’t very well boycott something I never drink.
Still, I can’t deny that there’s a need for people to drink lots of hardly-alcoholic booze, so I have to reluctantly concede that there is a market for it. Going back to my first experiences with light beer, I recall that anyone throwing a party always had to get some Lite in so that the girls could drink with the boys.
So while men have always bought light beer, it’s generally been for their womenfolk and not themselves: men can consume and handle alcohol in quantity more easily than women — fact! — so why not? Light beer, then, has always been aimed at women, but subtly: showing bikini-clad women in those ads simply reminds the buyers — mostly men — not to forget the ladies when they plan their party.
Clearly, though, that’s just Not Appropriate anymore, and Men Are Pigs and Women Are Downtrodden and and and and, ad nauseam.
Is it time for a breakfast martini yet? Oh, why the fuck not? If there was any 6X anywhere around, I’d go for one of those, but there isn’t so I’ll just substitute.
Not a lite bone in its considerable body.
Judging from the Comments, I seem to have pissed in a few people’s light beer. LOL
Lite beer is marketing genius. With less alcohol it has to be cheaper to make, right? And it sells for the same price as real beer. Now the average guy who knows his limits, drinks to attain a certain level of buzz. In an evening out with the guys playing pool or whatever he can only get through, say, four real beers, after which his pool-playing ability drops sharply and so does his sense-making ability. But if he drinks lite beer he can polish six or seven or eight beers and still not get a good beer bong. So he’s buying twice as much beer, or twice as many bottles of beer anyway. I believe that it was Anton Rupert who invented the king size cigarette. Someone who smoked a pack a day wasn’t smoking more cigarettes. He smoked more tobacco. At a higher price per cigarette natch. This is marketing genius.
I’m pretty sure it was men who invented beer and it was men who mainly brewed beer throughout history. This obnoxious need to falsify history to appease feminism is disgusting, albeit not nearly as bad as the bastards trying to tell us that there’d be no American whiskey if not for the involvement of black people in the distilling industry. As if the Scots-Irish who settled in the region needed any instructions on how to make alcohol. Oh, just look at the shelves in the local liquor store for all the premium brands of whiskey we import from motherfucking Africa. Jeez.
And along with your next post, SEX SELLS. It always has and it always will. This temporary phase of appeasing angry green haired blobs of rancid flesh will soon pass and we’ll hopefully return to sanity and some reasonable degree of beauty standards (yup, take a shot of gin now for mental health).
“light beer is a totally shit product.”
=========
WRONG!
I sat on the porch last night and sucked down (4) 16oz Miller Lite brews and was staggering with the big dawgz.
I’ve been drinking beers for 50+ years, and in 3 different continents (Oktoberfest, Munich 1977), and have never experienced 3 cents worth of difference in taste. It ALL tastes like shit to me. Certainly not something I would drink because of it’s stunning flavor. I’d rather have a glass of sweet tea.
Drinking beer, for me, has never been about taste or flavor but rather that inevitable buzz looming in the near future. If not for the buzz, then what?
Regardless, when the Bud Fag thing reared it’s nasty head I went right to their site and told them they have been permanently kicked to the curb and there was probably nothing they could ever do about it. The upside for me is that Miller 16oz 6paks cost $2 less than the Bud 16oz 6 paks. So I thank Bud for helping me to see the “light”. lol
Light beer isn’t shit. Your generalization confuses flavor with calories.
Beer can be light or heavy in flavor, calories, and/or alcohol. There’s typically some relation between those three variables (alcohol = calories), but it isn’t as cut and dry as you wrongfully imply.
They do make beers that full of flavor and hoppiness, as well as a decent amount of alcohol. Lagunitas Day Time, Bell’s Light Hearted Ale, and Dogfish Head Slightly Mighty are a great examples. I will conceded that because alcohol adds calories and carbs, light beers typically do have less alcohol than non-light beers. But light on calories doesn’t mean it’s light on flavor.
I thought Light Beer was close to the small beer that employers gave to their employees back in the 1700s.
My nephew asked my brother in law about light beer several years ago. My brother in law replied something to the effect of light beer was created to have less calories and alcohol yet taste just as good as real beer. The brewers failed miserably. I think that sums it up well.
I’d rather have a quality local beer than this tasteless boring American adjunct lagers. Give me real ales and lagers.
JQ
Beer? Lite beer? So what?
The important thing in all this is the false Feminazi up-set at beer makers using women in bikinis to sell their product.
Take a look around, people. Shopping malls. College campuses. Bars. Jogging trails. Beaches. Do you see beer drinkers, or do you see babes of all sizes and shapes dressed in as little as they think they can get away with, advertising their “product” as best they can to any and all the guys (or other babes) who might be interested.
Think I’m kidding? find yourself a comfy booth in your local watering hole or a shady bench at a park or a beach and watch what passes by for an hour or two. You will experience the female form in all its variations of color, size, and age, passing in review. Before they step out the door, they stand in front of a mirror and consider “what can I do with this?” Married, single, or just not interested, they want to display in the best possible way, what they have and who they are. They do it for their husbands, their boyfriends, the Sisterhood, the construction workers along their daily path. Some of them do it just for themselves, to feel better about themselves.
If this were not true, then babes in bikinis beer commercials would not exist. The closest we would come to female representation in advertising would be a woman’s “voice-over” while the camera showed a close-up of frosty cans of beer floating suggestively in a cooler full of ice.
Allow me to share a different perspective on the Miller Lite ad.
I view this as a parody of A-B’s Bud Light ad.
I see this as Molson Coors (Miller’s parent company) saying, “If you want to market to whomever, at least use real women to do it and not some freakazoid playing make-believe.”
I’m with Shadeburst here. “… four real beers, after which his pool-playing ability drops sharply and so does his sense-making ability”. Four real beers, with two being hi-octane like an IPA is when my buzz finally happens.
I can literally drink light beer all day. All it does is vandalize my guts.
Which brings me to the argument I’ve heard repeatedly in the last weeks – “I drink light beer because it takes a lot to get my buzz on, so I won’t get that many calories”.
BS. Many beers, like Guinness are only 50 calories or so heavier. You drink a 12 pack of Miller light, you’re way worse off than if you simply had 3-4 decent beers.
AND…Beer doesn’t taste like crap. American beer (from the big 3) tastes like crap.
I’ve never bought light beer, and rarely, if ever, have I drunk any. My tastes run to double bocks and Scottish ales. If I ever get to old Blighty, I’ll give the Wadsworth 6X a try, but I’ve never seen it in the places I’ve been.
At any rate, the Bud Light marketing campaign will go down in marketing history as an example of how not to do it.
Well, the Edsel marketing campaign WAS getting a little long in the tooth.
Anybody want a New Coke?
Let’s face it – American beer advertising has always been about the idea of getting your your party/buzz on . That you won’t have fun unless you drink lots of OUR beer. Light beer (“Half the calories, all the taste.” [yeah, right]) means you can drink twice as much in order to maintain your beer gut, and REALLY get a buzz on.
And Kim & Don are quite right – sex sells. It always has and always will. I didn’t go to Hooters for the hotwings or to watch sports on big screen TVs. I went there for the, uh, ambiance.
But these big companies want good ESG scores, so they gotta make the effort, even if they step on their corporate dick to do so. We’ll see which is worth more to them sooner rather than later – their ESG score, or their profits. Light beer delenda est.
I remember every commercial garage (in the machinery repair sense) I went into with my dad, had some snap-on or other poster/calendar with some hot bikini clad chick on it.
Its also the posters I got as soon as I could. Now…you never see it anymore, and a once pleasant memory from my youth is now gone.
As far as the “real women” trend. Fuck off. I know what real women are, and the poster chicks are unobtainable by us averages, but its an opportunity to dream. Just like I will likely never be able to own a Ferrari, I still can appreciate the poster.
I suspect the “real women” movement is just a bunch of resentful hags who are pissed to be average as well, but want to make sure the Fabio’s of the world know its THEM he should chase, instead of the fantasy chicks, because the “real women” aren’t really interested in average guys either.
you’re absolutely right. Go to the beach and you’ll see the same thing as you see on the posters. Often you don’t even have to go to the beach.
Like most of the tripe coming from third wave feminists, it’s not worth listening to at all. It’s just nasty hatefulness.
JQ
Lite beer is shit, as much as “new” coke or “diet” anything.
The 3.2 flu is not as attractive as I used to think, but I did appreciate the swimmers.
Two brews stick in my memory as being delicious.
Budweiser, from the brewery in St. Louis, not L.A. It tasted like toasted rice.
Rogue Red Ale, cold straight from the fridge tasted nasty. Left open on the counter to warm up, it was fantastic.
These days I’ve been drinking various imported N.A. beers from Germany