Americans saw a 2% drop in overall drinking and 8% in heavy drinking in just the 2022 to 2024 window. Total drinking dropped most dramatically among Gen Z, with rates falling nearly 6% from 2022 to 2024, compared with about 2% for Millennials. Heavy drinking fell by roughly a fifth in both generations.
Doesn’t surprise me. The Snowflake Generation(s) are more likely to be disturbed and/or frightened by all the Nanny Government Bullshit© about the dangers of, well, just about everything. Small wonder, then, that they’re going to go all Carrie Nation about the Demon Booze.
However:
Older Americans, however, went in the opposite direction, with those in the 50 to 64 age group seeing an increase of 4% in overall drinking, and 36% spike in heavy drinking from 2018 to 2024.
Only 4%? Sheesh, we need to work harder (hence the title of this post).
Never mind all that “Cheers!” bullshit. Get stuck in.