An excellent analysis by this guy:
“Donald Trump is like a shark, in that he must always swim forward or risk suffocation. He, his administration and the media ecosystem that has grown up around Trump’s political persona depends upon action and controversy. In fallow news cycles, Trump steadily loses the initiative and two things happen: First, the media establishment and the leftist activist machine begin gathering their own critical momentum. Second, the vast MAGA-adjacent social media sphere must turn to other controversies to keep the clicks and the ad revenue flowing. Both of these work against the forty-seventh president and his purposes.”
Read the whole thing, because I can find no fault with his thesis.