It’s probably too late, of course, but I see that Jaguar Land Rover (JLR, to use their stupid non-brand acronym) has finally decided to can the woke twerp who turned Jag into… well, nothing.
Just the “relaunch” ad’s smug payoff line was enough to set my teeth on edge:
“We’re here to delete ordinary. To go bold. To copy nothing.”
I hate to tell them this but if Jaguar was anything, it wasn’t “ordinary”. And frankly, if anything was worth copying, it was Jaguar’s heritage of wonderful, sleek and bold designs.
I’d post pics of the suggested modern replacement for the above (as envisaged by the now-departed Gerry McGovern), but I don’t want to ruin anyone’s appetite.
I just wonder what Jag is going to do now?
Update: OMFG
That electric car mot only took it’s color from the Red bricks of London, it looks like they stole the overall design from bricks as well.
So to summarize the design, they combined Jaguar’s reputation for quality electrics with the aerodynamics of a brick and introduced an Electric Vehicle just as demand crashes due to changing CAFE rules in their largest Market.
Their great marketing program lives on.
I drew better car designs on a Big Chief tablet in kindergarten. Jesus. That looks like some stupid anime car from a chinese knock-off of a japanese cartoon. I’ve seen better looking turds my dog left in the yard. Might as well sell the company to the indians now, it’s fucking worthless.
The Indians have owned Jag and Land Rover for a while: Tata Motors Limited.
Then maybe they should sell it to the casino Indians instead? Anything would be an improvement.
the exiting Design Chief probably didn’t even have to turn off the lights when he left. The lights are probably on a sensor to shut off when it doesn’t sense a human in the room
GT nailed it. color of a brick, shape of a brick with Jaguar’s famous electric wiring issues and make it an all electric car right at the time when demand is plummeting and recent articles report that EVs are being “bricked” by hackers.
I’m not a car guy, but OMG that is one butt-ugly car. Its “styling” is on par with the Cybertruck.
On par? I think it came out of the same styling house. While it’s definitely angular, it’s also definitely not out of Giorgetto Guigaro’s studio.
On par? I think it came out of the same styling house. While it’s definitely angular, it’s definitely not from Giorgetto Guigaro’s studio.
As someone who first drove a Jag after helping on an overhaul back in the Late-50’s (it was an XK-120FHC) before I’d even graduated from HS, all I can say about The Brick is: BARF, and I hope they escorted that “designer” to The Tower for his well deserved hanging/beheading.
That London Brick looks like a gangbanger’s dream car. It doesn’t run on tires, but instead is fitted with O-rings, those things aren’t windows; they’re gun ports, and I imagine the seats are nicely configured for a Gangsta Lean driving style.
Jaguar should call it The Ghetto Gunboat.
The only thing Jaguar had going for it was its cool styling. It certainly wasn’t a byword for reliability or build quality.
That’s clearly gone.
From 1981 to 1988 rebuild a 64 E Type FHC from a rolling vehicle with the engine in bits to a 95 point level restoration. When done, it did not leak anywhere and I had the Lucas wiring sorted out so it all worked as intended. The best part of the story is that I was going to Europe and England frequently at the time, returning with luggage full of parts, including new red Connolly leather kit. The breaker I frequented was literally under the railroad bridge at Elephant and Castle. They had maybe a 40 x 50 yard space outdoors, well fenced and their actual shops were under the arches, which some time (likely Victorian) were boarded shut on both sides with huge doors on one side, thus becoming a warehouse and workshop.
Sadly, this area of London is now Paki city, nary a white face to be seen and the business there has pretty much vanished. Sad what England is turning into. I will keep my fond memories and not return unless it is to the hinterlands that are still English (and Scottish and Welsh).