It’s probably too late, of course, but I see that Jaguar Land Rover (JLR, to use their stupid non-brand acronym) has finally decided to can the woke twerp who turned Jag into… well, nothing.
Just the “relaunch” ad’s smug payoff line was enough to set my teeth on edge:
“We’re here to delete ordinary. To go bold. To copy nothing.”
I hate to tell them this but if Jaguar was anything, it wasn’t “ordinary”. And frankly, if anything was worth copying, it was Jaguar’s heritage of wonderful, sleek and bold designs.
I’d post pics of the suggested modern replacement for the above (as envisaged by the now-departed Gerry McGovern), but I don’t want to ruin anyone’s appetite.
I just wonder what Jag is going to do now?
Update: OMFG