Back Story & The Brand

After I talked about my favorite watch of all time — Tissot Heritage — a couple of people wrote to me to ask about the brand.  (I’m astonished that people had never heard of the amazing company, which sells more watches than any other Swiss brand, period.)

Here’s Teddy Baldassarre’s take on the whole thing, and like his other discourses, it’s excellent.  For those with a limited budget but are interested in a super-accurate chronometer, by the way, it’s worth noting that Tissot makes the cheapest such in the whole market, and its performance equals many of the (very) spendy models like Rolex.


(They typically cost between $800 to $2,000 depending on the model — but the chronometer’s action is automatic, and therefore of no interest to me, a self-winder devotee.)

Yer welcome.

3 comments

  1. I had no idea that Tissot sold the most Swiss watches. I have one for just a little over $500 (Chronograph). I had been looking at several Victorinox for several hundred dollars more, but this one had the clearest dials. I looked them up on line, read a bit of their history and decided to take a chance. I’m glad I did and I’m grateful for the additional information you’ve provided about the company. Thank you.

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