This one had me giggling like a little girl:
Bentley has decided to delay its electric vehicle plans.
The historic carmaker that’s headquartered in Crewe, Cheshire, has opted for a shift in strategy as they now plan to renew three models with petrol engines, instead of electric. The company originally planned to transition to a fully electric lineup by 2030 – under its Beyond100 strategy. These previous plans included offering only plug-in hybrids and EVs by 2026, then eventually phasing out hybrids for a zero-emission lineup.
But why, oh why are they seemingly defying the EU/BritGov’s NetZero diktat ?
Bentley CEO, Frank-Steffen Walliser, said: “There is a dip in demand for luxury electric vehicles, and customer demand is not yet strong enough to support an all-electric strategy.
“The luxury market is a lot different today than when we announced Beyond100.
“Electrification is still our goal, but we need to take our customers with us.”
That last sentence is just to appease the Greens.
Frankly — given that Bentleys have stood for “luxury + power” ever since they won several Brooklands and Le Mans races in the 1930s — there’s little reason to think that a typical Bentley customer should be any different in, say, 2030 (or ever) than they’ve been since those halcyon days in the 1930s.
Massive engines — gasoline/petrol-powered — with ripsnorting power and “sufficient” speed are a Bentley trademark. Hell, many Bentley customers — current and potential — are still seething about the company’s decision to dump the W12 in favor of a turbo V8.
And just as a reminder: Bentley is owned by Volkswagen (the W12 is actually a VW design from the Phaeton). VW is also the owners of other brands… and what are they doing?
Porsche, another brand that is owned by the VW Group alongside Bentley, recently announced plans to delay the launch of its latest EV due to low demand. Instead, the iconic German sports car marque plans to focus on internal combustion engines and innovative technologies such as wireless charging — recently demonstrated with the upcoming Cayenne EV.
Similarly, Audi, yet another VW brand, has abandoned its goal of becoming an all-electric brand by 2033, instead opting for flexibility based on market conditions.
Oh.
Yeah, and those “market conditions” are being signaled by their respective customer bases with a common voice: “Screw those stupid Duracell motors: we want real engines in our performance cars.”
I could have told them this would happen, and in fact I did on these very pages.
And hey, I don’t own stock in VW — but if I did, I would have dumped it the very second they announced their stupid all-electric / electric-only initiative.