In my post last week which pooh-poohed the alarm about relative salaries, I took a couple of wild-ass guesses as to the “disparities” between the 1940s to the 2020s. I did confess that the numbers were made up — I was trying to make a point that whereas everyday life was affordable back then, even on a modest salary, it certainly isn’t today, at almost any non-Bezos salary.
Helpful Reader Alex S. has some thoughts, and some analysis:
Basket Comparison: 1940 vs 2025 (USA Averages; all values in USD; % shows increase from 1940 to 2025)
College Tuition (public, annual) | $150 | $11,000 | 7233%
Notes on Sources and Assumptions
Groceries: Based on USDA food plans and CPI data.
Gasoline: 1940 was ~$0.18/gal; 2025 national average is around $3.70/gal.
Electricity: National average per kWh, adjusted to residential use.
Apartment Rent: 1940 rent: BLS; 2025 rent: Zillow/National Rent Index.
Housing Cost per Sq.Ft: Includes median new home sales prices.
Bourbon: Average shelf bourbon adjusted for inflation and brand quality parity.
Automobile: 1940 was full-size sedans like Buick; 2025 equivalent is a full-size SUV or sedan (e.g., Chevy Tahoe or Toyota Avalon).
College Tuition: In-state tuition at public universities (e.g., UCLA, UGA, etc.).
Now to be fair, one should probably index the dollars to a fixed year, e.g. 1985 (the most common index in comparisons of this nature), but the point is still very valid.
And it sucks.


