Probably one of the first golden rules of business is “Never anger your existing customers, and never ignore those customers in chasing after new customers”.
I seem to bang on about this endlessly, but I’m always reminded of just how stupid management can be in ignoring that rule.
Now add on an unbelievably-stupid rationale for changing a company’s product line, and…
Wait.
There’s a much better way to look at this foolishness.
First, I invite you to watch Richard Hammond talking about some new Porsche he test drives at the old Top Gear track. Because if you watch his glee and excitement, then this little video about Porsche’s idiocy becomes all the more understandable. (Note especially the effect of Porsche’s marketing decisions on their share price and earnings.)
Nice one, dickheads.
The current news it that the debacle has cost Blume his Job.
https://www.youtube.com/watch?v=HJnyLn8zES0
That’s what happens you try to change the direction of what for the first 60 years was a family run and owned business with a strong customer base. I don’t know that they “misread the Room,” so much as they also got caught up the woke rush to move to electric vehicles to attempt to keep Governments happy and out of their hair and the German Government was the leader of the Greens.
Porsche are hardly alone in their trouble with trying to satisfy the non existent demand for electric vehicles. GM, Ford and others ( rolls ) are rapidly backing away from electrification time lines. Proving once again that trying to centrally manage thru legislation of customer demand is foolish.
……… not that it won’t stop some people who continue to believe that they can do communism better. This time we can make it work!!!!
GT,
I recently heard a good assessment of the “full communism/socialism/fascistm etc has not been tried yet.” Almost communism/socialism/fascism or any kind of totalitarianism has caused over 100 million deaths in the twentieth century while “almost capitalism” has raised more people out of poverty than any other system. We simply cannot experiment with full totalitarianism. or it went something like that
I’ve been in business (architect) since 1986.
It’s easier to KEEP a client than it is to GET a client.
All of my work is from referrals and most of my regular clients have been using my service since the 80’s.