Olde Pharrttes Not Wanted

At least the Japs are being honest about it:

A Tokyo chain pub has set a ban on older customers – in order to try to maintain the raucous, fun atmosphere for which it is known.  Tori Yaro Dogenzaka is an izakaya (an affordable Japanese pub) situated in Japan‘s capital city.

This year, the establishment propped up a sign outside the entrance, informing customers of the new rules.  The sign said: ‘Entrance limited to customers between the ages of 29 and 39. This is an izakaya for younger generations. Pub for under 40s only.’

I have no idea what constitutes the Japanese drinking demographic, but it must be different from us gaijin  because Over Here (and in the rest of the West) we know that Prime Drunk Age is between 16 and 28.  So if the Japs are anything like that, a “29-39” pub is not going to be a “raucous and fun” atmosphere;  it will be quiet and gloomy, with patrons drinking maybe a couple pints before leaving.  (I imagine the soaring price of booze in the Land Of The Rising Sun is if anything higher than it is in Western Civ, which defies comprehension.)

Can’t see a decent profit margin there, but whatever.

What I’d like to see is a bar exclusively for the 65+ age group, selling booze at prices that don’t insult us and are closer to what we used to pay back when we were in our Prime Drunk Age.  Make the place’s decor cozy and welcoming, play background music worth listening to (and not played at tinnitus-causing levels so we could, you know, converse without shouting), set up some chess- and backgammon boards, offer darts and dominoes, and provide affordable Uber rides home so the fuzz don’t get all excited when the elderly patrons come staggering out into the street.

At closing time, you’d have to drive me out at gunpoint.

I know, the accountants are going to tell me that such an establishment would be completely “unsustainable” or some such bollocks, but considering how today’s businesses have no problem with wasting jillions of bucks on specious bullshit (e.g. electric fucking cars and Pride Month parade sponsorships), I think that “Ye Olde Pharrttes Arms” concept is worth trying.

Oh, and one absolute and unbreakable stipulation:  NO LIVE MUSIC.

Scaling Down

This is an interesting development:

Fewer booze buyers are reaching for the top shelf.

Americans aren’t thirsting for for the high-end tequila that once flowed freely, spirits companies said, as demand for $100 spirits has dropped off. Consumers appear to be trading down—or selecting less expensive versions of their preferred beverage—said Lawson Whiting, CEO of Brown-Forman (BF.A, BF.B), on Thursday, as sales of more affordable bottles fell less.

“We are seeing some weakening, for the first time, in terms of trade down,” Whiting said on a conference call, according to a transcript made available by AlphaSense. “When you look at $100 and above or $50-to-$100 [segments], those price points have weakened considerably.”

Industrywide, the number of $100-plus bottles sold has fallen 18% in the past three months, according to the market research firm NielsenIQ.

I’m not surprised.  All that high-end stuff, at the end of the day, delivers not much more in terms of taste and shall we say “knockdown power”, for a premium price.  And that would be okay, in isolation.

But when you have to spend $120,000 for an “economy” car — think I’m joking?  see how much you end up paying in total when you finance $45,000 over seven or ten years — and the cost of even the cheapest meal for two in a non-fast food restaurant will set you back well over $60, and your grocery bill rockets from $30 per week to $140… it doesn’t take a Nostradamus to predict that things are going to change when it comes to spending your money on what is after all an indulgence.

And the change can come with reduced consumption (as above) or simply learning to live with cheaper merchandise.

In earlier, less fucked-up times, I would now have been on my second or maybe even third car after the Tiguan;  instead, I now know that barring some kind of miracle, the Tiggy is going to be my lifetime vehicle.

I can’t remember the last time I bought a bottle of single-malt — years, I suspect — and it doesn’t matter because I seldom drink the stuff unless friends show up for dins, and a single after-dinner cocktail is called for.

It’s not just me, either:  the Son&Heir drinks maybe 10% of what he used to drink, booze-wise, and even my rowdy friends have cut back.

But spare me the sob stories of what this means for the manufacturers of high-end bling.  If ever there’s a case study in ripping people off for the “status” of using their products, vendors like Louis Vuitton, Glenfiddich, Porsche and Swarovski are headed for bleak times;  and I care not a fig for their predicament.

Under-Achieving

Reader Mike L. sends me this astounding list of booze consumption:

Wait… we Texans spent more on booze per capita than Floriduh?  Musht be shome mishtake.

Anyway, I can see why the states at the top are where they are, viz. a) it’s fucking cold there, and b) there’s not much else to do when the snow is fourteen feet deep, and you can only have sex so many times a day until your cousin starts complaining.  Then again…

Pub Crawl Alert

I hardly ever drink beer anymore, at least here in Murka, because at heart I’m a pub drinker, not a party drinker or heaven forfend, a solitary drinker.  And there’s no pub culture Over Here, only a bar culture, thus Q.E.D.

So this list of top British beers* got my attention, and it made me want to go Over There and embark on a nationwide pub crawl.

Now there’s a problem brewing, so to speak, in that said list doesn’t include two of my absolute favorites, Wiltshire’s Wadworth 6X and Cornwall’s Tribute, which are to me an astounding omission.  That said, however, I know that both of them are wonderful so I don’t need some poxy list to tell me about their charms.  Another omission is Kent’s Spitfire Ale, which I haven’t tasted for myself but which goes highly recommended by everyone whose opinion on the topic I respect;  and their advertising is just wonderful.

And not having spent any time at all Oop Nawth, all the Yorkshire brews listed are to me like Swedish virgins, i.e. unknown, unobtainable but somehow enticing**.

I mean, really (#8).

And we all know about this one (#6):

Kent, here I come.

I won’t drink lager beers of any brand or national origin anyway, so some of the listed brands are unlikely ever to find their way down my gullet — hell, I never liked that Carling Black Label swill, even when I was smack in the middle of the target demographic (young, stupid and poor) — and I once described Scotland’s Tennent as the reason why the Jocks fight so much.

And while I heartily agree with their ranking of Fuller’s ESB as the very best of beers, I find it a little too strong and always end up drinking their London Pride (#7) instead — hardly a terrible compromise, I assure you.

Anyway, give the linked video a chance;  and if like me you have a sudden urge to sink a pint or two afterwards, don’t blame me.

And if ever I find myself with the funds necessary to embark upon a nationwide pub crawl to sample all those lovely brews for myself, it’s on Ye Olde Bucquette Lyste, you betcha.


*ignore the stupid A.I. voiceover.  FFS, how difficult could it be to have someone real just read a script?

**that’s just a literary device:  I have absolutely zero interest in virgins, of any nationality, assuming that any still exist over the age of… well, I think 14 is probably the lamentably-low bar these days.

Lubricant

This is an unusually level-headed look at drinking in moderation, and I for one applaud it.  A sample:

For four years I was teetotal and socializing was always a pain. At parties, small talk was so small, I never felt that anything ever connected, or that there was an actual point to talking. It was so superficial – the weather, my journey, my clothes, the articles I’d just written.

It’s why at a work event not long ago, instead of asking for my usual lemonade, I grabbed a glass of Prosecco from the bar. For a moment I imagined a bolt of lightning would come down from the sky. Was I really going to throw away four years of sobriety? And for what? Because I was… bored?

Well, yes I was. And immediately I felt bonded to this room of relative strangers. Not in a creepy way. Just in a way that made it easier for me to chat to them. It was fun.

And that’s what people miss about the whole booze thing.  Not for nothing is booze called a social lubricant:  it makes people less inhibited, more relaxed, and to be frank, more fun to be with.  But before I go any further, I’m going to make a definitive statement about the above.

The key phrase is:  in moderation.

The problem is that when it comes to booze, most people can’t do moderation — and this is particularly so when it comes to drinking beer in Britishland (an imperial pint is a lot of booze) and drinking short drinks (spirits) in the U.S., where spirits are free-handed out of the bottle by bartenders, making the drinks far too strong.

Unless you’re a fool or addict, the object of drinking booze is not to get pass-out drunk;  it’s to release some of those social inhibitions, to lower the social guards people put up in self defense, and quite frankly, to get a little “buzz” on — because that buzz is really, really pleasurable.

The key, speaking as one who was once a serious boozer and is now a lot less so, is drinking just enough to get that buzz and maintain it.  In my considerable experience, it means that one needs to drink a smaller glass of beer — the much- derided “half-pint” in the U.K. — and to drink it in the same time as one might take to drink a full pint, i.e. more slowly.  For spirits, it means not accepting the overly-generous pour of the bartender, but watering the drink down with a mixer or water.  (If I order a spirit like a G&T at a bar in the U.S., I order the gin straight, and request a three-quarter-filled glass of tonic plus ice on the side — i.e. in a different glass — and pour half the gin into the tonic to treat that as my drink.  Then when that is finished, I order another glass of tonic, and pour the remainder of the gin into that — two drinks for the price of one, and as the evening goes on, I will end up drinking half of what a regular person would.)

And before I hear people saying that the drink tastes “weak” or “watery”, let me say that this is precisely the point.

Let’s be honest, for once.  Most booze tastes like shit.  Remember that time long ago when, after watching your dad or whoever drink beer with all the pleasure in the world, having your first beer and discovering what it actually tasted like?  Horrible, wasn’t it?

Of course, the more you drink, the more the taste of booze is acquired;  and as one gets older, one’s palate becomes more sophisticated, which is why we no longer eat canned Vienna sausages, “blue-box” mac ‘n cheese and drink sugary Kool-Aid.  (And if you still enjoy that stuff, I don’t want to hear about it.)

I love booze.  I love the taste of it, I love the way it makes me feel and I love the way it makes other people feel (if they’re drinking like I’m drinking);  but I’m also extremely wary of the perils of over-indulgence — the consequence of a.) becoming an adult and b.) becoming, like the author of the above piece, less able to deal with the hangovers that follow said over-indulgence.

As I’ve said many times before, I can’t drink by myself and never have been able to.  Booze is a social lubricant, and if you need a social lubricant when you’re on your own, you’re in trouble.  And as Anniki Somerville ends her article:

At one party I sit next to a friend and she whispers to me: ‘You’ve changed. I feel like you’re more on my level again.’ And that is what having a couple of drinks can do. Get everyone on the same level so they can connect.

That’s what my four years of sobriety taught me: so long as you’re keeping to guidelines, a glass of wine can be part of the solution to life’s stresses, not the cause of them.

Precisely.

Reverse Jesus

The Hollies once released a song called “King Midas In Reverse”, in which the hapless subject of the work was afflicted with the curse that unlike the mythical Midas (who turned everything he touched into gold), everything this guy touched turned to dust.  (Compare and contrast this with, say, a Socialist politician, where everything he touches turns to shit.)

Anyway, the title of this post is not intended to be irreligious, of course, but as we all know, Christ is supposed to have turned water into wine at a marriage feast in Cana, Galilee.

It seems as though a brewer is intent on turning their own beer into water:

Beer drinkers are furious after pub favourite Grolsch decided to slash its alcohol content.

The Dutch Pilsner has dropped from 4% alcohol by volume (ABV) to 3.4% leaving fans of the beer disgruntled.

Before it was relaunched by the UK by brewer Asahi in 2020 the beer was sold at 5% ABV and has now seen a further reduction in alcohol content.

Back when I used to drink a lot of beer, Grolsch was one of my favorites, with that porcelain-topped cap a lovely touch of class.  It tasted just plain wonderful, and to be frank, if I wasn’t planning on drinking heroically (Castle Lager in South Africa, Wadworths 6X in Britishland, Henry Weinhard Dark in Murka), I really didn’t mind paying the premium price for Grolsch.

But why would the brewers of Grolsch decide to water down their beer?  Ah well, if this was not initiated by the Stupids in The Marketing Department, of course one would suspect the dirty little fingers of Gummint poking into our various orifices.

And that suspicion would be correct.

New legislation introduced last year means drinks are taxed based on their alcoholic strength.

Since the alcohol duty regime came into effect in August and brewers have been reducing alcohol content, while keeping prices the same.

While the reductions may appear small, they generate a tax saving of 2p to 3p on every bottle. [none of which has been passed on to the consumer — K.]

Among the popular brands where the alcohol content has been cut are Foster’s, Old Speckled Hen, Kronenbourg, and Hophead — the practice has been dubbed ‘drinkflation’.

Drinkdeflation, more like.

In these here United States, we used to refer to 3.2% beer as “squirrel piss”, so I suspect that 3.4% can’t be far off.

Good thing I don’t drink beer in any quantity anymore, or else I’d be getting angry.