Walking Back-Pedaling

It appears that Coca-Cola has been somewhat stung by the criticism leveled at it by their silly support of bad practices, criticism such as:

…created by Yours Truly.

So now they’ve started reversing / backpedaling / retreating:

Coca-Cola, whose CEO denounced the Georgia voting bill, is now striking a conciliatory tone after coming under pressure from conservatives.
The soda giant, which is based in Atlanta, was absent from a list of more than 500 corporations and individuals that signed a statement condemning any election legislation that would “restrict” voters from having “an equal and fair opportunity to cast a ballot.” The missive was placed as a two-page Wednesday ad in the New York Times and Washington Post, with the effort being organized by the Black Economic Alliance.
Coca-Cola said in a statement to the Washington Examiner on Wednesday that the company “had not seen the letter” initiated by the alliance but is “certainly open to hearing their perspective.” It said it has supported the right to vote and that it will assess how to support voting rights.
“We believe the best way to make progress now is for everyone to come together to listen, respectfully share concerns and collaborate on a path forward. We remain open to productive conversations with advocacy groups and lawmakers who may have differing views,” the company said. “It’s time to find common ground. In the end, we all want the same thing – free and fair elections, the cornerstone of our democracy.”
Coca-Cola’s Wednesday remarks are notably less confrontational than its previous statements on the Georgia voting law.

Translated from corporate weaselspeak:

“Even after the New Coke fiasco, it appears that we still haven’t figured out that our primary market is conservative people, who seem to have a problem with a law which allows their own votes to be negated by a truckload of fraudulent votes.  Who knew?  Anyway, we’ll mark time on this one because we depend on these assholes to maintain our market share in the super-sweet battery-acid drink business.”

Message to all the other giant corporations who are diving into the Sea Of Wokedom, from conservatives like myself:

We may only be about 75 million in number, but we can still do damage to your company by using your products less and less, or else withholding our business altogether.


  1. …… and i am also changing all my votes to against all of the current Board Members at the next stockholders meeting. it may not be many votes , but enough of us will get your attention. and I’m voting for all the measures the Board recommends a vote against.

  2. Right there with you, GT3Ted. My little position in Coke won’t do much, but it may help. These corporate dipshits need to be thrown out on their respective ears.

  3. Note to Coke CEO: Back-pedal all you want, sport, it ain’t gonna help, you’ve shown everyone just who – and what – you are. Leopards, spots, etc.

    I took the time to research products under the Coca-Cola corporate umbrella and it turns out the only other one I’ve ever bought is Minute Maid orange juice. That’s over, too.

    Adios, MF.

  4. Um, can anyone think of a platitude ore cliche that they MISSED in their ‘retraction’ ??
    Getting ‘woke’ is nothing more than appeasement. Corporations / entities tying to avoid consequences for perceived offenses which can be anything that the ‘offended group’ can
    dream up and scream about and which may or may not be valid !
    Appeasement very rarely works for very long. Eventually, trying to satisfy the endless demands of the offendees is recognized as a true effort in futility and stopped, sometimes with dire consequences.

  5. When I drink a cola beverage, it’s gonna have whiskey in it and it won’t be coke. I’m experimenting now with RC cola, which is acceptable, but for as little as I drink, I’ll buy Boylan Cola when I can find it. I’m more of a Bundaberg Ginger Beer guy anyway.

  6. Genie is out of the bottle Coke, Nike, Levis, NFL, NBA, MLB, etc. I avoid buying products from those woke scolds as much as I can.

    They can say whatever they like and try to back pedal but one I think I learned ages ago is that action talks and bullshit walks. They can say what they want but their actions speak volumes. Fire the CEO and HR department that released that Work press release and racist “training” package. Expunge the company of such woke scolds and then I might consider buying the occasional coca cola product or a product from its subsidiaries or sister companies. Until then, the Board of Directors of Coke is complicit with alienating a large number of potential customers. They can wither and go bankrupt.


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