Hard on the heels of the Grimm’s Fairy Tales atrocity comes this blast of fetid air from the zeitgeist :
The youngest generation’s greater willingness to embrace nontraditional gender norms has opened up a new market within the beauty industry: men’s makeup.
One-third of young men said they would consider wearing makeup, according to Morning Consult polling, while 23 percent of all men said the same. Founders of men’s cosmetic brands credit the increased interest among young men not only to a wider acceptance of the idea that gender is fluid but also to the pressure to be picture perfect at any moment, thanks to social media.
In August 2018, Chanel debuted a line of men’s makeup, called Boy de Chanel, that includes a foundation and an eyebrow pencil.
Okay, you all may snigger at this, but even I am not immune to the siren call of male cosmetics: a little dab of Hoppe’s No. 9 behind the ears does wonders for the self-esteem.
I even carry a small bottle in my
gun bag purse for the occasional touch-up. (And all you Kroil and CLP devotees can get knotted. If Hoppe’s was good enough for my Dad, and his dad, it’s damn well good enough for me.)