According to a report I read in yesterday’s Dead Tree newspaper (online link), Volvo has decided to stop making gasoline-powered cars altogether; all future Volvo models will be exclusively electrically-powered.
Let’s be honest about this. Volvo has always been a niche brand in the U.S. — even the venerable 240D wagon was pretty much beloved only by academics and a few soccer moms of the period — so it appears that the Swedes (or Chinese, if you prefer their actual ownership) have decided to make the brand even more niche-ier: trading the twenty or so people who wanted to buy Volvos for the nine people who want to buy electric cars (or the two people who want to buy specifically a Volvo electric car).
That’s for the U.S. market, of course. Maybe this will work for Volvo in Europe, where they only have to travel a few miles between destinations and the electric cars there need weekly recharges (instead of hourly, in America). Who knows? stranger things have been known to happen Over Here, but I have to tell you, I just don’t see it.
I was going to end this post with “Sic transit Volvo“, except that “volvo” in Latin means “I roll” so the phrase would make no sense. But you know what I mean.