Clickbait Hoars

I read Breitbart News  every day, sometimes more than once, to get an idea of what’s going on out there.  So it pains me when these guys piss in the soup by, in this case, treating a fucking commercial as a news item, viz. (don’t bother clicking on it, it’s just a screen grab):

Most of the comments are scornful of BN, saying things like “As sponsored by…” and so on.

Here’s the news:  nobody cares if you carry ads, or even advertorials.  But you have to tell people that they are just that and not actual news reports, like this example from, of all places, the Daily Mirror:

Otherwise you could (justifiably) be accused of abusing the trust of your customers, which in this case, you are.

Even the “mainstream” news has followed this principle, although they too have succumbed to clickbait bullshit recently.

I thought Breitbart News  was different.  Clearly, I was mistaken.  They just did a Bud Light.

Dumb shits.

It’s as though my Readers were to discover that all these years I’ve been paid by Springfield Armory to say all those horrible things about Glock.  (Relax, I haven’t.)

And I’m just a little blog, tucked away in the corner of the Internet.  If you’re in the Big Media Playground — and especially in the roped-off conservative area — trust is your only coin:  fuck that up, and you’re dead.  Ask Dan Rather.

No, I’m not going to stop reading Breitbart News, but I’m going to be a lot more skeptical about their reporting in future.

See how that works?

Lite, Shmite, Ultra-Shite – You All Suck

In the wake of Bud Light performing the impossible task of stepping on its own transgender wokedick comes this silliness:

Miller Lite is facing criticism for a weeks-old ad that pushed a feminist message.

“So here’s to women,” comedian Ilana Glazer says in the ad, which Miller Lite published in March for Women’s History Month. “Because without us there would be no beer.”

Without women, there pretty much wouldn’t be any need for beer, but let’s continue:

Glazer explains that women have made beer throughout history and the beer industry has not paid them enough credit. The ad criticizes beer advertisements that feature women in bikinis.

Errr nobody gives a rat’s ass about who actually makes beer — it could be made by Brazilian macaque monkeys, for that matter, and I suspect some actually might be — but showing women in bikinis is just the beer industry’s equivalent of a cosmetic company using some actress as their “face”, i.e. getting the attention of its core buyers.

But that just leads to my main point.

Regardless of who makes it and who drinks it, “light” or “lite” (i.e. diluted) beer is a totally shit product. 

We shouldn’t be boycotting Bud Light or Miller Lite or any of their cohort brands;  we should be boycotting diluted beer in toto.

When I say “we” I mean all existing male drinkers of this foul swill — I had one sip of Miller Lite back in 1985, and have never touched the shit (of any brand) since, so I can’t very well boycott something I never drink.

Still, I can’t deny that there’s a need for people to drink lots of hardly-alcoholic booze, so I have to reluctantly concede that there is a market for it.  Going back to my first experiences with light beer, I recall that anyone throwing a party always had to get some Lite in so that the girls could drink with the boys.

So while men have always bought light beer, it’s generally been for their womenfolk and not themselves:  men can consume and handle alcohol in quantity more easily than women — fact! — so why not?  Light beer, then, has always been aimed at women, but subtly:  showing bikini-clad women in those ads simply reminds the buyers — mostly men — not to forget the ladies when they plan their party.

Clearly, though, that’s just Not Appropriate anymore, and Men Are Pigs and Women Are Downtrodden and and and and, ad nauseam.

Is it time for a breakfast martini yet?  Oh, why the fuck not?  If there was any 6X anywhere around, I’d go for one of those, but there isn’t so I’ll just substitute.

Not a lite bone in its considerable body.


Judging from the Comments, I seem to have pissed in a few people’s light beer.  LOL

They Hate All Of Us Anyway

Here’s one that made me chuckle:

Gunmaker Heckler & Koch tweeted agreement Tuesday with Miller Lite’s woke campaign against using sexy women — “bunnies” — to sell products, then doubled down in a second tweet, describing ad campaigns that objectify women as “trash marketing.”

On Tuesday, Heckler & Koch doubled down, responding to accusations that they have become “woke” by giving a detailed explanation of their opposition of “objectifying women” in selling guns:

Wow- woke? Allow me to translate: objectifying women was never a good marketing strategy. In the firearms industry, that was a prominent strategy up until recently. Many industries have done that (including beer corps).

As an actual woman typing this, I’ll use more words for you to comprehend: using bunnies to sell products is trash marketing. Supporting women by not doing that is good. 

Of course, it’s easy to say all that bullshit when your target market isn’t men buying guns for their womenfolk (unlike light beer).  If it was, H&K (who, as Larry Correia reminds us, think we all suck anyway) would paint bikini models on the oversized grips of their overpriced guns.

And by the way — and this applies to all gun companies — your job is not to “support women” by uttering platitudes like the above.  Your job is to support women by making guns that they can actually shoot.  (Last time I looked, H&K is kinda lean in that product description.)

As with light beer, I can’t boycott H&K products because I’ve never owned one in the first place — mostly because of H&K’s Ferrari-like premium prices.  (Only unlike Ferrari, whose cars are arguably worth the $$$$, H&K guns aren’t.)

Anyway, it’s all bullshit. Manufacturers have been using beautiful women to sell their products ever since Mrs. Aarg preferred Mrs. Thaarg’s leopardskin loincloth.  That’s not going to change, ever.

Bloody fools.

Quote Of The Day

From this lying asshole:

“I don’t know what the gunman’s problem was, but it wasn’t mental health that killed these people. It was an automatic rifle with bullets.”

Errrr no.  Absent the goblin’s finger on the trigger, there would have been no deaths.  Had he pulled a machete, started hacking away at everyone at random and killed the same number of people by decapitating them, we wouldn’t now be blaming the fucking machete, would we?

Well, Yes They Are

Of course, it had to happen.  Upon seeing this lovely picture:

some professional racist said:

‘We have gone from the rich diversity of the Abbey to a terribly white balcony.’

What would have satisfied her?  A couple of token POCs drafted in off the street for the occasion?  Next thing, she’ll be suggesting that Buckingham Palace (motto:  “Even our house niggers are White”) didn’t invite Meghan Markle because of her semi-race (rather than the fact that she’s an insufferable cunt).

Sometimes, a cigar is just a cigar, a tree is just a tree, and a picture of a White family will not contain non-Whites.

Because not everything is about race.  You fucking assholes.

Who?

It’s not often that I comment on celebrity stuff, but this takes the cake:

The American people still hold a grudge against the Royal Family for how Princess Diana was treated, claims a senior journalist at ABC News.
The late Diana, who died in a car crash in Paris in August 1997, captivated the hearts of people worldwide with her charm, grace, and unwavering commitment to humanitarian causes.
And she had a particularly strong impact in America – with rumours she even planned to give up her life in the UK and move Stateside.

What a load of bullshit.  I dunno where this “senior journalist at ABC News” conducted his poll — no doubt among his “senior” journo buddies, over several cocktails at some foul Manhattan bar.

I doubt whether the average American under age… I dunno, maybe 60 — even knows who the Virgin Princess was.  And among the over 60s (like me), the reaction is most likely in the “who gives a rat’s ass?” class.

Indeed, the whole Royal Family concept is treated with barely-concealed contempt Over Here, with only a few royalty groupies even aware of the dramatis personae  in Britishland’s little social soap opera.  (I know who most of these parasites are, but that’s only because my university degree is in Modern Western Civilization — such as it was — and it’s necessary to know these goofs only because of the part they played in European history prior to WWI.)

And as it turns out, Prince Charles only married this upper-class twit because he couldn’t marry Camilla — yeah, that worked out well — and even better, she wasn’t the saintly Lady/Princess Di, but a shallow little Sloane Ranger (Britain’s Valley Girl equivalent, named for their fondness for the shops and clubs of Chelsea) who won the ultimate Sloan Prize:  to marry royalty.  And that worked out well, too.  Not.

Anyway, there is no “grudge” Over Here towards the Royals.  I bet this “senior journalist at ABC News” only made that statement to create some controversy prior to Charles’s coronation next week.

Sic semper iournalisti (or however they would have put it in 100 AD).