…and no, it’s not the smell of cooking vegan burgers:
Britons are turning away from meat with a majority backing subsidies for plant-based alternatives, according to the RSPCA.
New figures suggest a revolution in eating habits for a nation that was previously defined by its love of roast beef and a fry-ups, with their bacon, sausages and eggs.
A study sponsored by the animal charity found 58 per cent have taken steps to eliminate or reduce their own meat consumption.
Uh huh. I bet the study was taken in Islington, among people seen leaving vegetarian and vegan restaurants, and duh! it’s coming from the RSPCA, hardly an unbiased organization.
That smell? Ah yes: it’s non-vegan bullshit.
All this, among actual data showing that vegan (i.e. fake meat) food-producing companies are in financial difficulties if not going out of business altogether, ditto vegan restaurants and so on.
But if you repeat the lie often enough, it becomes the truth. [cf. climate change, Josef Goebbels]