Saw this over at Kenny’s place, and it resonated with me:
While marooned in
Siberia a hotel room over the past four months, I watched probably more “regular” TV shows than I’ve watched in more than twenty years past. And over time, I suddenly realized that the above meme is quite correct: there aren’t any.
I mean, yes there are a few White people around, but you have to really look out for them. And if not solo acts, they’re as often as not part of a mixed-race couple, or a figure of fun and ridicule.
“Oh Kim,” I hear the progressive wokists gloat, “now you know how the POC [persons of color — I know] felt all these years, when ad agencies never cast Black or Brown people in ads except as part of a stereotype-filler.”
And if these oh-so smart, hip creative types (mostly, it should be said, based in New York, L.A. and Chicago) want to redress a long-ago grievance, that’s fine. But it cuts several ways.
Do you think a Chinese consumer is going to respond well to a commercial featuring Black actors? Or an Indian consumer to an ad featuring a mixed-race couple and their coffee-colored babies? Or, for that matter, a White consumer — oh wait; that’s because all Whites are raaaaaayyyciss and POCs can’t be.
Having been in this game myself, I also know that the reason behind casting Whites was that that particular demographic group was where the market (i.e. the money) was. And if I can be honest: in time, I (and many, many others of my ilk) may come to treat advertising precisely the same way that Blacks and such used to treat all-White TV commercials: as something to be ignored.
Ignore that message at your peril, Madison Avenue.