Found via Insty, we see this little snippet:
Judged by a panel of 40 industry experts, Lidl’s [private label] Queen Margot, an eight-year blended Scotch whisky, took home a category win for “Scotch Blended 12 Years & Under.” The whisky beat out some serious competition from industry giants (and far pricier bottles) including Johnnie Walker Black Label. Queen Margot retails for £13.49, or approximately $17.98 USD, proving that good Scotch doesn’t have to cost you an arm and a leg.
Blended Scotch isn’t a “premium” product by any stretch of the imagination, so this shouldn’t come as any surprise. And “taste” is purely subjective, in any case. (I think the above-mentioned Johnnie Walker Black Label is overpriced for a liquor that tastes like cough medicine mixed with diluted engine oil, for instance, but many people love it.)
For the record, I have two favorite blended Scotches, when I feel like drinking more than one or two shots: J&B (with lots of ice and water) for a “light” drink, and Famous Grouse for a more substantial, undiluted one.
As Glenn dryly (and correctly) notes:
“The price/value correlation with booze isn’t super-tight.”
Nor with so many other “premium”-styled products, either, e.g. the $300,000+ Rolls Cullinan: