I don’t quite know what to make of all this:
London Pride maker Fuller, Smith & Turner, better known as Fuller’s, is to sell its entire beer business to the European division of Japanese brewer Asahi.
In a deal which values the division at £250million, the London-based brewer will sell the production and distribution of its well-known beers, including its flagship drink London Pride, as well as its ale, stout, porter, craft lager and cider brands.
Considering that London Pride is my second-favorite beer (after Wadworth 6X), I can only hope that Asahi won’t look at Pride’s miniscule U.S. distribution and decide that it’s not worth it.
On the other hand, they might also think that Fuller are a bunch of morons for not getting Pride greater exposure in the U.S., with the result that I could soon buy it at Kroger.
So it’s “wait and see”, not something I typically enjoy doing.
Gah. I hate change.